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020 |a9783031130441|9978-3-031-13044-1
024 7 |a10.1007/978-3-031-13044-1|2doi
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 4|aE171-183.9
072 7|aHBJK|2bicssc
072 7|aHIS036000|2bisacsh
072 7|aNHK|2thema
082 04|a973|223
090 |aDK/1510
100 1 |aHardin, John C.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 10|aChurch Advertising, Public Relations and Marketing in Twentieth-Century America|h[electronic resource] :|bRetailing Religion /|cby John C. Hardin.
250 |a1st ed. 2022.
264 1|aCham :|bSpringer International Publishing :|bImprint: Palgrave Macmillan,|c2022.
300 |aXV, 391 p.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
490 1 |aHistories of the Sacred and Secular, 1700–2000,|x2946-336X
505 0 |aPART I: 1900-1919 -- 1. Brave New World -- PART II: 1920s & 1930s -- 2. A Love Affair with Business Management and Efficiency -- PART III: 1940s -- 3. Men with a Mission -- 4. Nothing So Secular It Cannot Be Sacred -- 5. The Customer is Always Right -- PART IV: 1950s -- 6. A Big Tent -- 7. A Rose by Any Other Name -- 8. Open All Summer, Splendid Music, Cool and Comfortable -- 9. Felt Needs -- PART V: 1960s -- 10. The Church of Tomorrow -- 11. Message or Method -- PART VI: 1970s -- 12. Losing My Religion -- 13. All the World’s a Stage -- PART VII: 1980s -- 14. Unchurched Harry, Hostile Harry, Curious Harry -- 15. The Things of God, The Things of Man -- PART VIII: 1990s -- 16. Megawatts, Megamarket, Megachurch -- 17. The Best of Times, The Worst of Times.
520 |aThis book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century. John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor. .
650 0|aUnited States|xHistory.
650 0|aReligion|xHistory.
650 0|aHistory, Modern.
650 14|aUS History.
650 24|aHistory of Religion.
650 24|aModern History.
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9783031130434
776 08|iPrinted edition:|z9783031130458
776 08|iPrinted edition:|z9783031130465
830 0|aHistories of the Sacred and Secular, 1700–2000,|x2946-336X
856 40|uhttps://doi.org/10.1007/978-3-031-13044-1
912 |aZDB-2-HTY
912 |aZDB-2-SXH
950 |aHistory (SpringerNature-41172)
950 |aHistory (R0) (SpringerNature-43722)