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008 180306s2018 sz | s |||| 0|eng d
020 |a9783319708577|9978-3-319-70857-7
024 7 |a10.1007/978-3-319-70857-7|2doi
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 4|aCB3-481
072 7|aHBTB|2bicssc
072 7|aHIS054000|2bisacsh
072 7|aNHTB|2thema
082 04|a306.09|223
090 |aDK/2143
100 1 |aMedcalf, Alexander.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 10|aRailway Photographic Advertising in Britain, 1900-1939|h[electronic resource] /|cby Alexander Medcalf.
250 |a1st ed. 2018.
264 1|aCham :|bSpringer International Publishing :|bImprint: Palgrave Macmillan,|c2018.
300 |aXI, 236 p. 20 illus., 10 illus. in color.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
490 1 |aPalgrave Studies in the History of the Media,|x2634-6583
505 0 |a1. Introduction -- 2. Railway Advertising: Theory and Practice 1900-1939 -- 3. In the Country -- 4. By the Seaside -- 5. Around Town -- 6. On the Train -- 7. Conclusion -- Index.
520 |aThis book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.
650 0|aCivilization|xHistory.
650 0|aGreat Britain|xHistory.
650 0|aEurope|xHistory|x1492-.
650 0|aHistory, Modern.
650 0|aPhotography.
650 14|aCultural History.
650 24|aHistory of Britain and Ireland.
650 24|aHistory of Modern Europe.
650 24|aModern History.
650 24|aPhotography.
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9783319708560
776 08|iPrinted edition:|z9783319708584
776 08|iPrinted edition:|z9783030099985
830 0|aPalgrave Studies in the History of the Media,|x2634-6583
856 40|uhttps://doi.org/10.1007/978-3-319-70857-7
912 |aZDB-2-HTY
912 |aZDB-2-SXH
950 |aHistory (SpringerNature-41172)
950 |aHistory (R0) (SpringerNature-43722)