Testimonial Advertising in the American Marketplace [electronic resource] : Emulation, Identity, Community / by M. Moskowitz.
Testimonial Advertising in the American Marketplace
Erişim Adresi
ISBN
9780230101715 978-0-230-10171-5
Dil Kodu
İngilizce
Yer Numarası
DK/3601
Yazar
Basım Bildirimi
1st ed. 2009.
Yayın Bilgisi
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2009.
Fiziksel Niteleme
VIII, 240 p. 18 illus. online resource.
Özet, vb.
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Konu
America __ History.
Economic history.
Marketing.
Civilization __ History.
History, Modern.
United States __ History.
History of the Americas.
Economic History.
Marketing.
Cultural History.
Modern History.
US History.
Economic history.
Marketing.
Civilization __ History.
History, Modern.
United States __ History.
History of the Americas.
Economic History.
Marketing.
Cultural History.
Modern History.
US History.
