LEADER 02522nam a22005535i 4500
001 732471
003 TR_AnAIT
005 20250905034517
007 cr nn 008mamaa
008 160111s2005 xxk| s |||| 0|eng d
020 |a9780230503014|9978-0-230-50301-4
024 7 |a10.1057/9780230503014|2doi
049 |aTürk Dil Kurumu Kütüphanesi
050 4|aHF5410-5417.5
072 7|aKJS|2bicssc
072 7|aBUS043000|2bisacsh
072 7|aKJS|2thema
082 04|a658.8|223
090 |aEK/29
100 1 |aKelly-Holmes, H.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 10|aAdvertising as Multilingual Communication|h[electronic resource] /|cby H. Kelly-Holmes.
250 |a1st ed. 2005.
264 1|aLondon :|bPalgrave Macmillan UK :|bImprint: Palgrave Macmillan,|c2005.
300 |aXIV, 206 p.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
520 |aAdvertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
650 0|aMarketing.
650 0|aCommunication in organizations.
650 0|aSociolinguistics.
650 0|aLanguage and languages|xStudy and teaching.
650 0|aCulture|xStudy and teaching.
650 0|aCommunication.
650 14|aMarketing.
650 24|aCorporate Communication.
650 24|aSociolinguistics.
650 24|aLanguage Teaching and Learning.
650 24|aCultural Studies.
650 24|aMedia and Communication.
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9781403917256
776 08|iPrinted edition:|z9780230217065
776 08|iPrinted edition:|z9781349513291
856 40|uhttps://doi.org/10.1057/9780230503014
912 |aZDB-2-PLA
912 |aZDB-2-SXED
950 |aPalgrave Language & Linguistics Collection (SpringerNature-41140)
950 |aEducation (R0) (SpringerNature-43721)