Advertising as Multilingual Communication [electronic resource] / by H. Kelly-Holmes.

Kelly-Holmes, H.
Advertising as Multilingual Communication
EK/29
Erişim Adresi
Link
ISBN
9780230503014
Yer Numarası
EK/29
Yazar
Kelly-Holmes, H.
Basım Bildirimi
1st ed. 2005.
Yayın Bilgisi
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005.
Fiziksel Niteleme
XIV, 206 p. online resource.
Özet, vb.
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Konu
Marketing.
Communication in organizations.
Sociolinguistics.
Language and languages __ Study and teaching.
Culture __ Study and teaching.
Communication.
Marketing.
Corporate Communication.
Sociolinguistics.
Language Teaching and Learning.
Cultural Studies.
Media and Communication.
Kurum Adı
SpringerLink (Online service)
İşlemler