Marketing Identities Through Language [electronic resource] : English and Global Imagery in French Advertising / by E. Martin.
Marketing Identities Through Language
Erişim Adresi
ISBN
9780230511903 978-0-230-51190-3
Yer Numarası
EK/210
Yazar
Basım Bildirimi
1st ed. 2006.
Yayın Bilgisi
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006.
Fiziksel Niteleme
XV, 286 p. online resource.
Özet, vb.
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Konu
Marketing.
Linguistics.
Sociolinguistics.
Communication.
Marketing.
Linguistics.
Sociolinguistics.
Media and Communication.
Linguistics.
Sociolinguistics.
Communication.
Marketing.
Linguistics.
Sociolinguistics.
Media and Communication.
Kurum Adı
SpringerLink (Online service)
