Public Relations Management in Africa Volume 1 [electronic resource] : Exploring Organisational Impact / edited by Albert A. Anani-Bossman, Takalani E. Mudzanani, Cornelius B. Pratt, Isaac A. Blankson.

Public Relations Management in Africa Volume 1
EK/2366
Erişim Adresi
Link
ISBN
9783031267048
Yer Numarası
EK/2366
Basım Bildirimi
1st ed. 2023.
Yayın Bilgisi
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Fiziksel Niteleme
XXVI, 264 p. 8 illus. online resource.
İçindekiler Notu
Chapter 1. Introduction: Public Relations Management in Africa -- Chapter 2. Public Relations in Sub-Saharan Africa: A Ten-Year Review -- Chapter 3. The Use of Social and Digital Media in Public Relations: Empirical Perspectives from Ghana -- Chapter 4. Tensions Between Public Relations and Journalism: A Namibian Perspective -- Chapter 5. China’s Public Diplomacy for Image Making in Islamic North Africa: Frames of the Belt and Road Initiative in Daily News Egypt -- Chapter 6. Public Relations Evaluation in Ghana: Are We There Yet? -- Chapter 7. Image Building Versus Relationship Building in Public Relations Practice in Tanzania: A Survey of Practitioners -- Chapter 8. Is China’s Belt and Road Initiative in Africa Effective Public Diplomacy? Valences in Dialogic Communication in Three Newspapers -- Chapter 9. The CEO Activism Playbook: An Empirical African Perspective from Ghana -- Chapter 10. Redefining Media Relations in Higher Educational Institutions in Ghana: A Case Study of Public and Private Universities -- Chapter 11. The Fourth Industrial Revolution: Artificial Intelligence and Its Implications for Public Relations Practice in Africa./.
Özet, vb.
This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications ofthe fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape. Albert A. Anani-Bossman (PhD) is a lecturer and Ag. Head of the Department of public relations in the Faculty of Public Relations, Advertising & Marketing, Ghana Institute of Journalism. Takalani E. Mudzanani is a professor of communication science at the University of South Africa (UNISA). Cornelius B. Pratt is Professor Emeritus of Global Communication and Leadership in the Lew Klein College of Media and Communication at Temple University in Philadelphia, United States. Isaac A. Blankson is a professor of communication and public relations and the president of the African University College of Communications (AUCC). .
Konu
Public relations.
Communication in organizations.
Social media.
Business.
Africa.
Public Relations.
Corporate Communication.
Social Media.
African Business.
Diğer Yazarlar
Anani-Bossman, Albert A. (orcid)0000-0002-3886-6403 Link
Mudzanani, Takalani E.
Pratt, Cornelius B.
Blankson, Isaac A.
Kurum Adı
SpringerLink (Online service)
İşlemler