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008 161107s2016 sz | s |||| 0|eng d
020 |a9783319407067|9978-3-319-40706-7
024 7 |a10.1007/978-3-319-40706-7|2doi
049 |aTürk Dil Kurumu Kütüphanesi
050 4|aHQ793-799.2
050 4|aGN483-484
072 7|aJFC|2bicssc
072 7|aJFSP2|2bicssc
072 7|aSOC047000|2bisacsh
072 7|aJBCC|2thema
072 7|aJBSP2|2thema
082 04|a306.083|223
090 |aEK/2570
100 1 |aGunter, Barrie.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 10|aFood Advertising|h[electronic resource] :|bNature, Impact and Regulation /|cby Barrie Gunter.
250 |a1st ed. 2016.
264 1|aCham :|bSpringer International Publishing :|bImprint: Palgrave Macmillan,|c2016.
300 |aVII, 303 p.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
505 0 |a1.What are the Concerns about Food Advertising? -- 2.What is the Balance of Evidence for the Effects of Food Advertising? -- 3.What is the Potential for Exposure to Food Advertising? -- 4.Food Advertising: Informative, Misleading or Deceptive? -- 5.Does Food Advertising Influence People’s Food Preferences? -- 6.Does Food Advertising Affect People’s Health and Well-Being? -- 7.How Important are Other Factors in Understanding Consumers Responses to Food Promotion? -- 8.What Regulatory Challenges Does Food Advertising Present?
520 |aThis book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children’s food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.
650 0|aYouth|xSocial life and customs.
650 0|aMarketing.
650 0|aEducation.
650 0|aChildren.
650 0|aGynecology .
650 0|aSociology.
650 0|aSocial groups.
650 0|aNutrition   .
650 14|aYouth Culture.
650 24|aMarketing.
650 24|aChildhood Education.
650 24|aGynecology.
650 24|aSociology of Family, Youth and Aging.
650 24|aNutrition.
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9783319407050
776 08|iPrinted edition:|z9783319407074
776 08|iPrinted edition:|z9783319821603
856 40|uhttps://doi.org/10.1007/978-3-319-40706-7
912 |aZDB-2-LCM
912 |aZDB-2-SXL
950 |aLiterature, Cultural and Media Studies (SpringerNature-41173)
950 |aLiterature, Cultural and Media Studies (R0) (SpringerNature-43723)