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020 |a9789004413818|q(electronic book)
020 |z9789004413801|q(print)
024 7 |a10.1163/9789004413818|2DOI
035 |a(OCoLC)1124799116
040 |aNL-LeKB|cNL-LeKB|erda
043 |ae-ne---
049 |aTürk Tarih Kurumu Kütüphanesi
050 00|aHF6105.N4|bW43 2020
072 7|aHBLH|2bicssc
072 7|aHIS|x10000|2bisacsh
072 7|aHIS|x37020|2bisacsh
082 00|a659.13/20949209032|223
090 |aDK/5999
100 1 |aWeduwen, Arthur der,|eauthor.
245 14|aThe Dutch republic and the birth of modern advertising /|cby Arthur der Weduwen, Andrew Pettegree.
264 1|aLeiden Boston :|bBRILL,|c2020.
300 |a1 online resource.
336 |atext|btxt|2rdacontent
337 |aunmediated|bn|2rdamedia
338 |avolume|bnc|2rdacarrier
490 1 |aLibrary of the Written Word;|vvolume 77
490 1 |aEarly Modern History and Modern History E-Books Online, Collection 2020, ISBN: 9789004407398
504 |aIncludes bibliographical references and index.
505 0 |aNewspapers and the birth of advertising -- Newspaper advertising and the book industry -- Profit and opportunity, networks and risk -- Commerce and public information -- No saints and precious few heroes -- Disaster and recovery: advertising in 1672 and the Williamite republic -- The Dutch republic and the future of advertising, I: home thoughts -- The Dutch republic and the future of advertising, II: beyond the Netherlands.
520 |a"With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods and services, publicise new inventions, or appeal for help in recovering lost and stolen goods, pets or children. In these evocative, colourful and sometimes deeply moving notices, we see the beginnings of marketing strategies that would characterise the advertising world over the following centuries, and into the modern era".
650 0|aAdvertising, Newspaper|zNetherlands|xHistory|y17th century.
651 0|aNetherlands|xSocial conditions|y17th century.
700 1 |aPettegree, Andrew,|eauthor.
776 08|iPrint version:|tThe Dutch republic and the birth of modern advertising, |dLeiden Boston: BRILL, 2020|w9789004413801
830 0|aLibrary of the Written Word;|vvolume 77.
830 0|aEarly Modern History and Modern History E-Books Online, Collection 2020, ISBN: 9789004407398.
856 4 |zDOI: |uhttp://dx.doi.org/10.1163/9789004413818