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020 |a9789004410244|q(electronic book)
020 |z9789004410237|q(print)
024 7 |a10.1163/9789004410244|2DOI
035 |a(OCoLC)1120907181
040 |aNL-LeKB|cNL-LeKB|erda
043 |ae-uk-en
049 |aTürk Tarih Kurumu Kütüphanesi
050 00|aZ330.3.E5|bS56 2019
072 7|aHBLH|2bicssc
072 7|aHIS|x010000|2bisacsh
072 7|aHIS|x037020|2bisacsh
082 00|a381/.450020942|223
090 |aDK/6000
100 1 |aSilva, Andie,|d1984-|eauthor.
245 14|aThe brand of print :|bmarketing paratexts in the early English book trade /|cby Andie Silva.
264 1|aLeiden Boston :|bBRILL,|c2020.
300 |a1 online resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|2rdacarrier
490 1 |aLibrary of the Written Word;|vvolume76
504 |aIncludes bibliographical references and index.
505 00|tFront Matter -- Copyright Page /|rAndie Silva -- Acknowledgements /|rAndie Silva -- List of Illustrations /|rAndie Silva -- Abbreviations /|rAndie Silva -- Transcription and Editorial Practice /|rAndie Silva -- Introduction /|rAndie Silva -- “In Sundry Hands”: Patronage, Human Capital, and Print Agents as Tastemakers /|rAndie Silva -- “Read, Reape, and Returne”: Emotional Branding and the Profit of Reading /|rAndie Silva -- “Before thou begynneth to read”: Visual Consumption as Brand /|rAndie Silva -- “An Instrument of Iron”: Commodifying Gender and Devotion with Emotional Capital in Queen Elizabeth’s A Godly Meditation of the Soul /|rAndie Silva -- “Printed in Utopia”: Marketing Genre across a Century /|rAndie Silva -- Immaterial Labour, Mass Intellectuality, and the New Digital Agents /|rAndie Silva -- Conclusion /|rAndie Silva -- Back Matter -- Bibliography /|rAndie Silva -- Index /|rAndie Silva.
520 |aThe Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts.
650 0|aBook industries and trade|zEngland|xHistory|y16th century.
650 0|aBook industries and trade|zEngland|xHistory|y17th century.
650 0|aParatext|zEngland|xHistory.
650 0|aBooks|zEngland|xMarketing|xHistory.
776 08|iPrint version:|tThe brand of print: marketing paratexts in the early English book trade,|dLeiden Boston: BRILL, 2020|w9789004410237
830 0|aLibrary of the Written Word;|vvolume76.
856 4 |zDOI: |uhttp://dx.doi.org/10.1163/9789004410244