LEADER 03989cam a22005418i 4500
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006 m d | |
007 cr |||||||||||
008 200314s2020 enk of 001 0 eng
020 |a9780429054198|q(ebook)
020 |a042905419X|q(ebook)
020 |a9780429622533|q(electronic bk. : PDF)
020 |a0429622538|q(electronic bk. : PDF)
020 |a9780429620386|q(electronic bk. : EPUB)
020 |a0429620381|q(electronic bk. : EPUB)
020 |a9780429618239|q(electronic bk. : Mobipocket)
020 |a0429618239|q(electronic bk. : Mobipocket)
020 |z9780367149710|q(hardback)
035 |a(OCoLC)1149263965
035 |a(OCoLC-P)1149263965
040 |aOCoLC-P|beng|erda|cOCoLC-P
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 00|aHD58.8
072 7|aBUS|x000000|2bisacsh
072 7|aHIS|x036000|2bisacsh
072 7|aHIS|x036060|2bisacsh
072 7|aKJU|2bicssc
082 00|a658.4/06|223
100 1 |aHarniess, Warrick,|d1979-|eauthor.
245 10|aRed, white and radical :|bwhat organisations can learn about change from the rise of American conservatism /|cWarrick Harniess.
264 1|aAbingdon, Oxon ;|aNew York, NY :|bRoutledge,|c[2020]
300 |a1 online resource
336 |atext|btxt|2rdacontent
337 |acomputer|bn|2rdamedia
338 |aonline resource|bnc|2rdacarrier
500 |aIncludes index.
505 0 |aCase story 1 : Marlboro -- Case story 2 : suburbia -- Case story 3 : personas -- Case story 4 : freedom -- Case story 5 : entertainment -- Case story 6 : channels -- Case story 7 : misfits -- Case story 8 : networks -- Case story 9 : Trump.
520 |a"Red, White and Radical explores how and why America has become so conservative since World War II. In the process, it offers lessons that professional leaders, regardless of their political stance, should heed if they want their organisational change plans to succeed. Over the past 70 years, a motley crew of suburban activists, libertarian businessmen, and political opportunists have radically changed America and its national values. The rise of American conservatism is the greatest modern example of cultural change in the Western world. How did they do it - and what can we learn from this? Red, White and Radical is a manual for organisational change. It tells nine stories from American cultural, political and business history that illuminate how conservatives have pioneered change. From these stories, it extracts a change management lesson for professional leaders and explains how to apply that lesson in the workplace. These nine lessons are organised into a clear change framework: 1. Understanding and motivating people; 2. Communicating with emotion and authenticity; 3. Building teams and networks that can deliver lasting change. Along the way you'll also learn: How Marlboro became the world's biggest cigarette brand; Why conservatives love Ronald Reagan but despise Richard Nixon; The origins of the social media echo chamber; How Silicon Valley learned to lobby; The secrets of Donald Trump's populist X Factor. Red, White and Radical is not for the faint of heart. If you're a passionate business leader who relishes the challenge of delivering true organisational change for the better, then this book is for you"--|cProvided by publisher.
588 |aOCLC-licensed vendor bibliographic record.
650 0|aOrganizational change|xManagement|vCase studies.
650 0|aOrganizational change|xManagement|vHandbooks, manuals, etc.
650 0|aConservatism|zUnited States|xHistory.
650 7|aBUSINESS & ECONOMICS / General|2bisacsh
650 7|aHISTORY / United States / General|2bisacsh
650 7|aHISTORY / United States / 20th Century|2bisacsh
856 40|3Taylor & Francis|uhttps://www.taylorfrancis.com/books/9780429054198
856 42|3OCLC metadata license agreement|uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
901 |aTaylor & Francis