LEADER 02885cam a22005178i 4500
001 793034
003 TR_AnAIT
005 20260123001055
006 m d | |
007 cr |||||||||||
008 191209s2020 enk ob 001 0 eng
020 |a9781003028109|q(ebook)
020 |a1003028101|q(ebook)
020 |a9781000052985|q(electronic bk. : Mobipocket)
020 |a1000052982|q(electronic bk. : Mobipocket)
020 |a9781000052978|q(electronic bk. : PDF)
020 |a1000052974|q(electronic bk. : PDF)
020 |a9781000052992|q(electronic bk. : EPUB)
020 |a1000052990|q(electronic bk. : EPUB)
020 |z9780367463144|q(hardback)
020 |z9780367186128|q(paperback)
035 |a(OCoLC)1134458753
035 |a(OCoLC-P)1134458753
040 |aOCoLC-P|beng|erda|cOCoLC-P
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 00|aHC79.C6
072 7|aSOC|x002000|2bisacsh
072 7|aJHMC|2bicssc
082 00|a339.4/7082|223
245 00|aWomen, consumption and paradox /|cEdited by Timothy de Waal Malefyt and Maryann McCabe.
264 1|aAbingdon, Oxon ;|aNew York :|bRoutledge,|c2020.
300 |a1 online resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bn|2rdamedia
338 |aonline resource|bnc|2rdacarrier
490 1 |aAnthropology and business
520 |a"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive practices for living. The rich range of ethnographic accounts drawn from countries including the US, Brazil, Mexico, Denmark, Japan and China provide readers with a valuable perspective on consumer behaviour"--|cProvided by publisher.
588 |aOCLC-licensed vendor bibliographic record.
650 0|aWomen consumers.
650 0|aConsumption (Economics)|xSocial aspects.
650 0|aEconomic anthropology.
650 0|aBusiness anthropology.
650 7|aSOCIAL SCIENCE / Anthropology / General|2bisacsh
700 1 |aMalefyt, Timothy de Waal,|eeditor.
700 1 |aMcCabe, Maryann,|eeditor.
856 40|3Taylor & Francis|uhttps://www.taylorfrancis.com/books/9781003028109
856 42|3OCLC metadata license agreement|uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
901 |aTaylor & Francis