LEADER 03133cam a2200289Ii 4500
001 793768
003 TR_AnAIT
005 20260123002201
008 180706s2016 enkad ob 001 0 eng d
020 |a9781315882857|q(e-book : PDF)
020 |a9781134688753|q(e-book: ePub)
020 |a9781134688821|q(e-book: Mobi)
020 |z9780415714181|q(hardback)
024 7 |a10.4324/9781315882857 |2doi
035 |a(OCoLC)958101825
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 4|aHF5415|b.R6427 2016
082 04|a381.09|bR869
245 04|aThe Routledge companion to marketing history /|cedited by D.G. Brian Jones and Mark Tadajewski.
246 30|aCompanion to marketing history
264 1|aAbingdon, Oxon ;|aNew York :|bRoutledge,|c2016.
300 |a1 online resource (xix, 475 pages)
490 1 |aRoutledge companions in business, management and accounting
505 0 |a1. The history of marketing practice / Mark Tadajewski and D.G. Brian Jones -- 2. Ancient and medieval marketing / Eric H. Shaw -- 3. A history of consumption in the United States / Terrence H. Witkowski -- 4. In search of the consumer : the history of market research from 1890 to 1960 / Stefan Schwarzkopf -- 5. Segmentation in practice : an historical overview of the eighteenth and nineteenth centuries / Ronald A. Fullerton -- 6. A history of brand identity protection and brand marketing / Ross D. Petty -- 7. History of packaging / Diana Twede -- 8. Distributive orders : the evolution of North American retailing / Barry E.C. Boothman -- 9. The study of British retail history : progress and agenda / Andrew Alexander -- 10. History of channels of distribution / Robert D. Tamilia -- 11. A history of advertising and sales promotion / Fred K. Beard -- 12. History of selling and sales management / Thomas L. Powers -- 13. In search of macromarketing history : eighteenth-century England as a case in point / Stanley Shapiro -- 14. US antitrust law and the practice of marketing / Ross D. Petty -- 15. EU competition law and the practice of marketing / Andrew D. Pressey -- 16. More than froth and bubble : marketing in Australia, 1788-1969 / Robert Crawford -- 17. Marketing history in Britain : from the ancient to internet eras / Richard A. Hawkins -- 18. Pre-confederation Canadian marketing history / Leighann C. Neilson and Delphin A. Muise -- 19. A history of modern marketing in China / Zhihong Gao -- 20. Towards marketing management : German marketing in the nineteenth and twentieth centuries / Ingo Kohler and Jan Logemann -- 21. History of marketing in India / Hari Sreekumar and Rohit Varman -- 22. Marketing history in Japan : changes in channel leadership / Yumiko Toda -- 23. A history of Danish advertising, market research, and retailing institutions : 1920-1960 / Erik Kloppenborg Madsen -- 24. The history of marketing in Russia / Karen F.A. Fox.
650 0|aMarketing|xHistory.
700 1 |aJones, D. G. Brian|q(Donald Gordon Brian),|d1955-
700 1 |aTadajewski, Mark.
776 08|iPrint version: |z9780415714181|w(DLC) 2015031325
830 0|aRoutledge companions in business, management and accounting.
856 40|uhttps://www.taylorfrancis.com/books/9781134688685|zClick here to view.
901 |aTaylor & Francis
