Community building and early public relations : pioneer women's role on and after the Oregon trail / Donnalyn Pompper.
Community building and early public relations :
ISBN
9780429274718 electronic book
0429274718 electronic book
9781000299649 electronic book
1000299643 electronic book
1000299708 electronic book
9781000299670 electronic book
1000299678 electronic book
9781000299700 (electronic bk.)
9780367224011 hardcover
0429274718 electronic book
9781000299649 electronic book
1000299643 electronic book
1000299708 electronic book
9781000299670 electronic book
1000299678 electronic book
9781000299700 (electronic bk.)
9780367224011 hardcover
Dil Kodu
İngilizce
Yazar
Yayın Bilgisi
Abingdon, Oxon ; New York, NY : Routledge, 2021.
©2021
©2021
Fiziksel Niteleme
1 online resource (xxxviii, 183 pages) : illustrations, maps.
Dizi
Routledge new directions in PR & communication research
İçindekiler Notu
Part I. Overview -- (Re)discovering the past for understanding public relations history today -- Re-examining the American west's lure and women's role representations -- Part II. Gendering and expanding roles as early public relations work -- Interrogating pioneer women's role as caretaker/advocate -- Exploring public relations from the care perspective: pioneer women's role as community builder of meeting houses and schools -- Civilizing function: pioneer women and religion -- Part III. Ideologies, women's work, and the 'female frontier' -- Understanding pioneer women's agency and leadership -- Expanding women's role: emotional connection for social cohesion theme and complicity -- Concluding thoughts and direction for discovering more women's voices for public relations history.
Özet, vb.
"From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women's Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions--relationship building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women's interactional qualities made them complicit as colonizers forever altering indigenous peoples' way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the 20th century"-- Provided by publisher.
Konu
Women __ United States __ History __ 19th century.
BUSINESS & ECONOMICS / General __ bisacsh
BUSINESS & ECONOMICS / Public Relations __ bisacsh
LANGUAGE ARTS & DISCIPLINES / Communication __ bisacsh
United States __ Territorial expansion.
West (U.S.) __ History.
BUSINESS & ECONOMICS / General __ bisacsh
BUSINESS & ECONOMICS / Public Relations __ bisacsh
LANGUAGE ARTS & DISCIPLINES / Communication __ bisacsh
United States __ Territorial expansion.
West (U.S.) __ History.
Veritabanı
