LEADER 03018cam a2200337Ii 4500
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003 TR_AnAIT
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008 180706s2014 enk ob 001 0 eng d
020 |a9780203074183|q(e-book : PDF)
020 |a9781135107055|q(e-book: PDF)
020 |a9781135107000|q(e-book: Mobi)
020 |a9781135107048|q(e-book: ePub)
020 |z9780415660358|q(hardback)
020 |z9781138495593|q(paperback)
024 7 |a10.4324/9780203074183 |2doi
035 |a(OCoLC)878919040
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 4|aHM1221|b.P38 2015
082 04|a659.2|bP297
245 00|aPathways to public relations :|bhistories of practice and profession /|cedited by Burton Saint John III, Margot Opdycke Lamme and Jacquie L'Etang.
250 |aFirst edition.
264 1|aLondon :|bRoutledge,|c2014.
300 |a1 online resource (xxxviii, 354 pages)
490 1 |aRoutledge new directions in public relations and communication research
505 0 |apt. 1. Public relations history and faith -- pt. 2. Public relations history and politics/government -- pt. 3. Public relations history and reform -- pt. 4. Public relations history and the profession.
520 |a"Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized and technical form of wielding influence. The result was an overemphasis on practice that explained public relations' ascendancy as an evolution and refinement of persuasive communication tactics. This volume responds to such simplistic, largely corporate and American, approaches by expanding the framework for understanding public relations history. It investigates broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures at different times in history and in different places. With its unique multicultural emphasis, it helps shift the paradigm of public relations history away from traditional methodologies and assumptions. Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field"--|cProvided by publisher.
650 0|aPublic relations.
700 1 |aL'Etang, Jacquie.
700 1 |aOpdycke Lamme, Margot.
700 1 |aSt. John, Burton,|d1957-
776 08|iPrint version: |z9780415660358|w(DLC) 2013029032
830 0|aRoutledge new directions in public relations and communication research.
856 40|uhttps://www.taylorfrancis.com/books/9781135107055|zClick here to view.
901 |aTaylor & Francis