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006 m o d
007 cr cnu|||unuuu
008 200528s2020 enk ob 001 0 eng d
020 |a9781003084372|q(electronic bk.)
020 |a1003084370|q(electronic bk.)
020 |a9781000186109|q(electronic bk. : Mobipocket)
020 |a1000186105|q(electronic bk. : Mobipocket)
020 |z9780857852021
020 |a9781000189490|q(electronic bk. : EPUB)
020 |a100018949X|q(electronic bk. : EPUB)
020 |a9781000182866|q(electronic bk. : PDF)
020 |a100018286X|q(electronic bk. : PDF)
020 |z9780857852014
035 |a(OCoLC)1155638025
035 |a(OCoLC-P)1155638025
040 |aOCoLC-P|beng|erda|epn|cOCoLC-P
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 4|aHF5821
072 7|aSOC|x002000|2bisacsh
072 7|aBUS|x002000|2bisacsh
072 7|aBUS|x070060|2bisacsh
072 7|aJHM|2bicssc
082 04|a659.1/042|223
100 1 |aMalefyt, Timothy de Waal,|eauthor.
245 10|aAdvertising and anthropology :|bethnographic practice and cultural perspectives /|cTimothy de Waal Malefyt and Robert J. Morais.
264 1|aLondon :|bRoutledge, Taylor & Francis Group,|c2020.
300 |a1 online resource (200 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |a"First published 2012 by Berg Publishers."
505 0 |aPreface Part One: IntroductionAnthropologists In and Out of Advertising Part Two: Toward an Understanding of Advertising AgenciesAdvertising Meetings and Client RelationshipsRituals of Creativity in Advertising AgenciesFieldwork in Advertising ResearchAdvertising EmotionsCreativity, Person and Place Part Three: Applying Anthropology in Advertising AgenciesAdvertising, Automobiles and the Branding of LuxuryBusiness Anthropology Beyond EthnographyEthics in AdvertisingHybrid Research Methodologies and Business Success Part Four: ConclusionThe Future of Advertising Anthropology ReferencesIndex
520 |aExamining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.
588 |aOCLC-licensed vendor bibliographic record.
650 7|aSOCIAL SCIENCE / Anthropology / General|2bisacsh
650 7|aBUSINESS & ECONOMICS / Advertising & Promotion|2bisacsh
650 7|aBUSINESS & ECONOMICS / Industries / Media & Communications Industries|2bisacsh
650 0|aAdvertising|xSocial aspects.
650 0|aAnthropology.
650 0|aMarketing research.
700 1 |aMorais, Robert J.,|eauthor.
856 40|3Taylor & Francis|uhttps://www.taylorfrancis.com/books/9781003084372
856 42|3OCLC metadata license agreement|uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
901 |aTaylor & Francis