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008 230901s2024 nyu ob 001 0 eng
020 |a9781003358930|q(ebk)
020 |a1003358934
020 |a9781003812609|q(electronic bk. : PDF)
020 |a1003812600|q(electronic bk. : PDF)
020 |a9781003812630|q(electronic bk. : EPUB)
020 |a1003812635|q(electronic bk. : EPUB)
020 |z9781032416090|q(hbk)
020 |z9781032416083|q(pbk)
024 7 |a10.4324/9781003358930|2doi
035 |a(OCoLC)1405935666
035 |a(OCoLC-P)1405935666
040 |aOCoLC-P|beng|erda|cOCoLC-P
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 00|aGN450.8
072 7|aSOC|x002010|2bisacsh
072 7|aJHMC|2bicssc
082 00|a338.5|223/eng/20231019
100 1 |aMalefyt, Timothy de Waal,|eauthor.
245 10|aBusiness anthropology :|bthe basics /|cTimothy de Waal Malefyt.
264 1|aNew York :|bRoutledge,|c2024.
300 |a1 online resource
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
505 0 |aIntroduction to Business Anthropology -- Methodologies of Cultural Analysis -- Anthropology in Consumer Research -- Organizational Anthropology -- Design Anthropology -- A Digital Anthropology approach to Culture -- Conclusion.
520 |a"Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world. Topics covered include: - Defines applied, design and digital anthropology - Explains key research methods and approaches used in industry, government, and non-profit sectors - Investigates issues internal to an organization that assist in managing change - Covers topics like marketing communications, user experience, product development and entrepreneurship - Explains ways for organizations to partner and interact with communities, economics and politics to implement change - Discusses approaches to encourage public conversation about social issues Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time"--|cProvided by publisher.
588 |aOCLC-licensed vendor bibliographic record.
650 0|aBusiness anthropology.
650 7|aSOCIAL SCIENCE / Anthropology / Cultural|2bisacsh
856 40|3Taylor & Francis|uhttps://www.taylorfrancis.com/books/9781003358930
856 42|3OCLC metadata license agreement|uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
901 |aTaylor & Francis