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020 |a9781003597247|q(electronic bk.)
020 |a1003597246|q(electronic bk.)
020 |a9781040600412|q(electronic bk. : EPUB)
020 |a1040600417|q(electronic bk. : EPUB)
020 |a9781040600351|q(electronic bk. : PDF)
020 |a1040600352|q(electronic bk. : PDF)
020 |z9781032981383
024 7 |a10.4324/9781003597247|2doi
035 |a(OCoLC)1543552070
035 |a(OCoLC-P)1543552070
040 |aOCoLC-P|beng|erda|epn|cOCoLC-P
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 4|aHM626
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082 04|a303.4|223/eng/20251023
100 1 |aNowotny, Joanna,|eauthor.
245 14|aThe meme as the message :|bdigital culture between algorithm, affect, and aesthetics /|cJoanna Nowotny, Julian Reidy.
250 |aFirst edition.
264 1|aAbingdon :|bRoutledge,|c2026.
300 |a1 online resource :|billustrations.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
341 0 |3EPUB|bEpub Accessibility Specification 1.1|2onix
341 0 |3EPUB|bTable of contents navigation|2onix
341 0 |3EPUB|bIndex navigation|2onix
341 0 |3EPUB|bSingle logical reading order|2onix
341 0 |3EPUB|bShort alternative textual descriptions|2onix
341 0 |3EPUB|bPrint-equivalent page numbering|2onix
341 0 |3EPUB|bUse of color is not sole means of conveying information|2onix
341 0 |3EPUB|bNext / Previous structural navigation|2onix
341 0 |3EPUB|bARIA roles provided|2onix
341 0 |3EPUB|bAll non-decorative content supports reading without sight|2onix
341 0 |3EPUB|bWCAG v2.2|2onix
341 0 |3EPUB|bWCAG level AA|2onix
341 0 |3PDF|bTable of contents navigation|2onix
341 0 |3PDF|bIndex navigation|2onix
341 0 |3PDF|bShort alternative textual descriptions|2onix
341 0 |3PDF|bPrint-equivalent page numbering|2onix
490 1 |aRoutledge studies in new media and cyberculture
505 0 |a1. Introduction - Digital Culture and "Real Life"2. Referentiality - Memetic Cultures between the Local and the Global3. Humour - Coping and Joking, Empowerment and Oppression4. Politics - Memes between Activism and Sabotage5. The Mainstream - Technology, Economy, and Ideology6. Canonisation - Pixelated Power and Trolling7. The End? Main Takeaways - and New PerspectivesIndex
520 |aThis book sheds light on the phenomenon of memes, covering everything from pandemic humour to far-right propaganda, from feminist memes to algorithmic censorship. Memes are far more than light entertainment - they are complex cultural artefacts that play a role in politics, in art, and in platform economics.Taking a cultural studies perspective, the authors analyse individual memes in entertaining case studies, systematising their findings in order to redefine this digital form of communication. Chapters connect memes with other digital phenomena such as trolling, and combine extensive close readings of exemplary individual memes with regards to form and aesthetics with an acute awareness of power dynamics and other context phenomena surrounding memes. The book develops an innovative theoretical approach that presents the term "memesis" to capture the very specific quality of meme production and reception as a form of collective creative rewriting of a template in accordance with algorithmic logic.Offering an important contribution not only to the still young field of meme studies but also to the general negotiations of questions around digital literacy, this book will interest not only scholars and students of digital media, visual communication, cultural studies, and media and politics but anyone with a keen interest in digital culture - and how it shapes our lives.
532 8 |3EPUB|aAccessibility summary: The Meme as the Message aspires to meet the AA level of the Web Content Accessibility Guidelines. It is a complex book with images, lists, endnotes, references, cross-references, backlinks and hyperlinks. Some images may appear on pages different from the print version. All images have short descriptions. Linked DOIs are provided, but not uniquely identified. In-text citations are linked, however backlinks only return to the first in-text citation.
532 8 |3EPUB|aPublisher contact for further accessibility information: ebookqueries@tandf.co.uk
532 8 |3EPUB|aCompliance organization's web page: https://bornaccessible.org/certification/gca-credential/
588 |aOCLC-licensed vendor bibliographic record.
650 0|aMemes.
650 0|aInformation technology|xPsychological aspects.
650 0|aSocial psychology.
650 0|aPopular culture|xHistory|y21st century.
700 1 |aReidy, Julian,|eauthor.
830 0|aRoutledge studies in new media and cyberculture.
856 40|3Taylor & Francis|uhttps://www.taylorfrancis.com/books/9781003597247
856 42|3OCLC metadata license agreement|uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
857 40|uhttps://audit.portico.org/Portico/login.html
901 |aTaylor & Francis