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007 cr |n|||||||||
008 210315s2021 nyu ob 001 0 eng
020 |a9780429317514 (electronic bk)
020 |a0429317514 (electronic bk)
020 |a9781000360448|q(electronic bk. : PDF)
020 |a100036044X|q(electronic bk. : PDF)
020 |a9781000360493|q(electronic bk. : Mobipocket)
020 |a1000360490|q(electronic bk. : Mobipocket)
020 |a9781000360547|q(electronic bk. : EPUB)
020 |a1000360547|q(electronic bk. : EPUB)
020 |z9780367322496
020 |z0367322498
020 |z9780367322502
020 |z0367322501
035 |a(OCoLC)1242384586
035 |a(OCoLC-P)1242384586
040 |aOCoLC-P|beng|erda|cOCoLC-P
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 4|aHD41|b.D378 2021
072 7|aBUS|x063000|2bisacsh
072 7|aBUS|x090000|2bisacsh
072 7|aCOM|x032000|2bisacsh
072 7|aKJC|2bicssc
082 04|a658.4/063|223
100 1 |aDatta, Surja,|eauthor.
245 10|aUnlocking strategic innovation :|bcompetitive success in a disruptive environment /|cSurja Datta, Sandeep Roy and Tobias Kutzewski.
264 1|aNew York :|bRoutledge,|c2021.
300 |a1 online resource (1 volume :|billustrations (black and white.)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
520 |a"This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. An integrative framework, 'The Four Rs of Competitive Success', is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalisation and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalised and digitised world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It should also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment"--
588 |aOCLC-licensed vendor bibliographic record.
650 0|aCompetition.
650 0|aBusiness enterprises|xTechnological innovations.
650 0|aBusiness enterprises|xInternational cooperation.
650 0|aStrategic planning.
650 0|aGlobalization|xEconomic aspects.
650 7|aBUSINESS & ECONOMICS / Strategic Planning|2bisacsh
650 7|aBUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce)|2bisacsh
650 7|aCOMPUTERS / Information Technology|2bisacsh
700 1 |aRoy, Sandeep,|d1965-|eauthor.
700 1 |aKutzewski, Tobias,|d1980-|eauthor.
856 40|3Taylor & Francis|uhttps://www.taylorfrancis.com/books/9780429317514
856 42|3OCLC metadata license agreement|uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
901 |aTaylor & Francis