Collaborative ethnography in business environments / edited by Maryann McCabe.

Erişim Adresi
Link
ISBN
9781315534572 (e-book : PDF)
9781315534541 (e-book: Mobi)
9781138691544 (paperback)
9781138691599 (hardback)
Dil Kodu
İngilizce
Yayın Bilgisi
London ; New York, NY : Routledge, 2017.
Fiziksel Niteleme
1 online resource (xii, 138 pages)
Genel Not
"Originally published in 2014 as a thematic issue of the International Journal of Business Anthropology, Volume 5(1), ISSN 2155-6237."
İçindekiler Notu
1. Introduction : collaborative ethnography : intersection of knowledge, power and emotion / Maryann McCabe -- 2. Humanizing organizations : researchers as knowledge brokers and change agents / Robin Beers -- 3. Success despite the silos : system-wide innovation and collaboration / Elizabeth K. Briody and Ken C. Erickson -- 4. Collaboration for impact : involving stakeholders in ethnographic research / Jennifer Watts-Englert. [et al.] -- 5. Collaborating across and beyond the corporation via design anthropology / Alice D. Peinado -- 6. Collaborating in visual consumer research / Russell Belk -- 7. Backyard ethnography : defamiliarizing the familiar and understanding the consumer / Inga Treitler.
Konu
Business anthropology.
Corporate culture.
Diğer Yazarlar
McCabe, Maryann.
Veritabanı
Taylor & Francis
İşlemler