LEADER 04393nam a22005535i 4500
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008 111031s2012 ne | s |||| 0|eng d
020 |a9789400718555|9978-94-007-1855-5
024 7 |a10.1007/978-94-007-1855-5|2doi
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 4|aHB848-3697
072 7|aJHBD|2bicssc
072 7|aSOC006000|2bisacsh
072 7|aJHBD|2thema
082 04|a304.6|223
090 |aDK/7251
100 1 |aMartins, Jo M.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 10|aConsumer Demographics and Behaviour|h[electronic resource] :|bMarkets are People /|cby Jo M. Martins, Farhat Yusuf, David A. Swanson.
250 |a1st ed. 2012.
264 1|aDordrecht :|bSpringer Netherlands :|bImprint: Springer,|c2012.
300 |aXXII, 214 p.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
490 1 |aThe Springer Series on Demographic Methods and Population Analysis,|x2215-1990 ;|v30
505 0 |aSection I - Basic Issues: Market Size and Composition: 1: The Making of Markets,- 2: Perspectives on Consumer Behaviour -- 3: Towards Consumer Demographic Perspectives -- Section II - Demographic Change, Markets and Consumption: 4: Population Growth in Global Markets -- 5: Growth of Global Markets -- 6: Life Cycle: Consumption, Consumer Income and Savings -- Section III - Consumption, Income, Age, Cohort and Gender -- 7: Consumer Allocation Patterns -- 8: Market Segmentation and Income Distribution -- 9: Age, Preferences and Market Segmentation -- 10: Gendered Preferences and One-Person Households -- 11: Age and Product Substitution and Cohort Preferences -- 12: Demographic Perspectives on Consumer Behaviour and Implications for the Future.
520 |aThis is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing. .
650 0|aDemography.
650 0|aPopulation.
650 0|aPopulation|xEconomic aspects.
650 0|aMarketing.
650 14|aPopulation and Demography.
650 24|aPopulation Economics.
650 24|aMarketing.
700 1 |aYusuf, Farhat.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
700 1 |aSwanson, David A.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9789400718548
776 08|iPrinted edition:|z9789400718562
776 08|iPrinted edition:|z9789400793231
830 0|aThe Springer Series on Demographic Methods and Population Analysis,|x2215-1990 ;|v30
856 40|uhttps://doi.org/10.1007/978-94-007-1855-5
912 |aZDB-2-SHU
912 |aZDB-2-SXS
950 |aHumanities, Social Sciences and Law (SpringerNature-11648)
950 |aSocial Sciences (R0) (SpringerNature-43726)