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008 150522s2015 sz | s |||| 0|eng d
020 |a9783319176178|9978-3-319-17617-8
024 7 |a10.1007/978-3-319-17617-8|2doi
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 4|aJA85-85.2
072 7|aJPH|2bicssc
072 7|aGTC|2bicssc
072 7|aPOL000000|2bisacsh
072 7|aJPH|2thema
072 7|aGTC|2thema
082 04|a320.014|223
090 |aDK/9432
100 1 |aGiansante, Gianluca.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 10|aOnline Political Communication|h[electronic resource] :|bHow to Use the Web to Build Consensus and Boost Participation /|cby Gianluca Giansante.
250 |a1st ed. 2015.
264 1|aCham :|bSpringer International Publishing :|bImprint: Springer,|c2015.
300 |aXV, 188 p. 28 illus., 20 illus. in color.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
505 0 |aForeword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.
520 |aThis book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
650 0|aCommunication in politics.
650 0|aCommunication.
650 0|aCommunication in organizations.
650 0|aMass media.
650 14|aPolitical Communication.
650 24|aMedia and Communication.
650 24|aCorporate Communication.
650 24|aMedia Sociology.
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9783319176161
776 08|iPrinted edition:|z9783319176185
776 08|iPrinted edition:|z9783319366616
856 40|uhttps://doi.org/10.1007/978-3-319-17617-8
912 |aZDB-2-SHU
912 |aZDB-2-SXPI
950 |aHumanities, Social Sciences and Law (SpringerNature-11648)
950 |aPolitical Science and International Studies (R0) (SpringerNature-43724)