LEADER 03225nam a22004455i 4500
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007 cr nn 008mamaa
008 170112s2009 xxk| s |||| 0|eng d
020 |a9781137094926|9978-1-137-09492-6
024 7 |a10.1007/978-1-137-09492-6|2doi
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 4|aP87-96
072 7|aJFD|2bicssc
072 7|aSOC052000|2bisacsh
072 7|aJBCT|2thema
082 04|a302.2|223
090 |aDK/16194
100 1 |aBalnaves, Mark.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 10|aMedia Theories and Approaches|h[electronic resource] :|bA Global Perspective /|cby Mark Balnaves, Stephanie Hemelryk Donald, Brian Shoesmith.
250 |a1st ed. 2009.
264 1|aLondon :|bPalgrave Macmillan UK :|bImprint: Palgrave Macmillan,|c2009.
300 |aXX, 339 p.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
505 0 |aPART I: CONVERGENCES Introduction -- Technologizing the World -- A Global View -- PART II: THEORIES Classics in Media and Effects -- Classics in Media and Ideology -- Classics in Reasoning About Information and its Ownership -- PART III: CONTENT, AUDIENCES AND EFFECTS Information Warfare and Modern Propaganda -- Transforming Cultures -- Brand China and Bollywood India -- PART IV: STRUCTURES AND ORGANISATION Governance and Digital Identities -- Interactive Media and News -- Media Economics -- Games -- Media Research -- Conclusion.
520 |aThis unique textbook is a manageable introduction to all the theories and approaches that make up media studies, giving students an informed, balanced and global view of media today. Exploring the evolution of media internationally, this book offers theory and evidence in its discussion of past and present modes of media. Divided into four parts, readers are offered insight into critical theories and topics such as ‘Social and Global Change,’ ‘the Influence of Media,’ ‘Intercultural Communication’ and ‘News as a Form of Knowledge.’ Written by leading experts within media studies, Balnaves, Donald and Shoesmith lend their wealth of knowledge to the student reader through this text, guiding them through the progression of cultural and media studies. Genuinely global and cutting-edge, this leading textbook is the ideal learning resource for lecturers of media studies and undergraduate and postgraduate students seeking gain a thorough understanding of worldwide media, past and present. .
650 0|aCommunication.
650 14|aMedia and Communication.
700 1 |aDonald, Stephanie Hemelryk.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
700 1 |aShoesmith, Brian.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9780230551619
776 08|iPrinted edition:|z9780230551626
776 08|iPrinted edition:|z9781349922697
856 40|uhttps://doi.org/10.1007/978-1-137-09492-6
912 |aZDB-2-SHU
950 |aHumanities, Social Sciences and Law (SpringerNature-11648)