Media Theories and Approaches [electronic resource] : A Global Perspective / by Mark Balnaves, Stephanie Hemelryk Donald, Brian Shoesmith.
Erişim Adresi
ISBN
9781137094926
Dil Kodu
İngilizce
Yazar
Basım Bildirimi
1st ed. 2009.
Yayın Bilgisi
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Fiziksel Niteleme
XX, 339 p. online resource.
İçindekiler Notu
PART I: CONVERGENCES Introduction -- Technologizing the World -- A Global View -- PART II: THEORIES Classics in Media and Effects -- Classics in Media and Ideology -- Classics in Reasoning About Information and its Ownership -- PART III: CONTENT, AUDIENCES AND EFFECTS Information Warfare and Modern Propaganda -- Transforming Cultures -- Brand China and Bollywood India -- PART IV: STRUCTURES AND ORGANISATION Governance and Digital Identities -- Interactive Media and News -- Media Economics -- Games -- Media Research -- Conclusion.
Özet, vb.
This unique textbook is a manageable introduction to all the theories and approaches that make up media studies, giving students an informed, balanced and global view of media today. Exploring the evolution of media internationally, this book offers theory and evidence in its discussion of past and present modes of media. Divided into four parts, readers are offered insight into critical theories and topics such as ‘Social and Global Change,’ ‘the Influence of Media,’ ‘Intercultural Communication’ and ‘News as a Form of Knowledge.’ Written by leading experts within media studies, Balnaves, Donald and Shoesmith lend their wealth of knowledge to the student reader through this text, guiding them through the progression of cultural and media studies. Genuinely global and cutting-edge, this leading textbook is the ideal learning resource for lecturers of media studies and undergraduate and postgraduate students seeking gain a thorough understanding of worldwide media, past and present. .
Konu
Communication.
Media and Communication.
Media and Communication.
Diğer Yazarlar
Kurum Adı
