Sports Marketing Agreements: Legal, Fiscal and Practical Aspects [electronic resource] / by Ian S. Blackshaw.
Erişim Adresi
ISBN
9789067047937
Dil Kodu
İngilizce
Yer Numarası
DK/16234
Yazar
Basım Bildirimi
1st ed. 2012.
Yayın Bilgisi
The Hague : T.M.C. Asser Press : Imprint: T.M.C. Asser Press, 2012.
Fiziksel Niteleme
XX, 516 p. online resource.
Dizi
ASSER International Sports Law Series, 2215-003X
Özet, vb.
With a Foreword by Prof. Paul Anderson, Associate Director, National Sports Law Institute, Marquette University Law School, Milwaukee, USA Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in connection with the commercialisation and sale, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image Rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues, which can be quite significant. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining – as this book uniquely does – both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension. Prof. Ian S. Blackshaw is a Member of the Court of Arbitrationfor Sport in Lausanne, Switzerland. This book appears in the ASSER International Sports Law Series, under the editorship of Prof. Dr. Robert Siekmann and Dr. Janwillem Soek.
Konu
International law.
Sports __ Law and legislation.
Marketing.
International Sports Law.
Marketing.
Sports __ Law and legislation.
Marketing.
International Sports Law.
Marketing.
Kurum Adı
Eseri Alıntıla
Referansları kullanmadan önce gözden geçirmeniz ve varsa gerekli düzeltmeleri yapmanız önerilir.
Dijital Kaynak
MARC Görünümü
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520 |aWith a Foreword by Prof. Paul Anderson, Associate Director, National Sports Law Institute, Marquette University Law School, Milwaukee, USA Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in connection with the commercialisation and sale, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image Rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues, which can be quite significant. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining – as this book uniquely does – both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension. Prof. Ian S. Blackshaw is a Member of the Court of Arbitrationfor Sport in Lausanne, Switzerland. This book appears in the ASSER International Sports Law Series, under the editorship of Prof. Dr. Robert Siekmann and Dr. Janwillem Soek.
532 8 |aAccessibility summary: This PDF eBook is produced by a third-party. We have requested that the file be made accessible and compliant with the European Accessibility Act (EAA). However, we have not been able to fully verify its compliance with recognized accessibility standards (such as PDF/UA or WCAG). For detailed accessibility information, please refer to the original publisher’s website. If you require an accessible version of this content, please contact accessibilitysupport@springernature.com. We are committed to improving accessibility and will work with the publisher to meet your needs wherever possible.
532 8 |aPublisher contact for further accessibility information: accessibilitysupport@springernature.com
650 0|aInternational law.
650 0|aSports|xLaw and legislation.
650 0|aMarketing.
650 14|aInternational Sports Law.
650 24|aMarketing.
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9789067047920
776 08|iPrinted edition:|z9789067047944
776 08|iPrinted edition:|z9789067048378
830 0|aASSER International Sports Law Series,|x2215-003X
856 40|uhttps://doi.org/10.1007/978-90-6704-793-7
912 |aZDB-2-SHU
912 |aZDB-2-SXLC
950 |aHumanities, Social Sciences and Law (SpringerNature-11648)
950 |aLaw and Criminology (R0) (SpringerNature-43727)
001 814997
003 TR_AnAIT
005 20260130212711
007 cr nn 008mamaa
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020 |a9789067047937|9978-90-6704-793-7
024 7 |a10.1007/978-90-6704-793-7|2doi
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 4|aK3702
072 7|aLNJS|2bicssc
072 7|aLAW051000|2bisacsh
072 7|aLNJS|2thema
082 04|a344.099|223
090 |aDK/16234
100 1 |aBlackshaw, Ian S.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 10|aSports Marketing Agreements: Legal, Fiscal and Practical Aspects|h[electronic resource] /|cby Ian S. Blackshaw.
250 |a1st ed. 2012.
264 1|aThe Hague :|bT.M.C. Asser Press :|bImprint: T.M.C. Asser Press,|c2012.
300 |aXX, 516 p.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
490 1 |aASSER International Sports Law Series,|x2215-003X
520 |aWith a Foreword by Prof. Paul Anderson, Associate Director, National Sports Law Institute, Marquette University Law School, Milwaukee, USA Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in connection with the commercialisation and sale, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image Rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues, which can be quite significant. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining – as this book uniquely does – both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension. Prof. Ian S. Blackshaw is a Member of the Court of Arbitrationfor Sport in Lausanne, Switzerland. This book appears in the ASSER International Sports Law Series, under the editorship of Prof. Dr. Robert Siekmann and Dr. Janwillem Soek.
532 8 |aAccessibility summary: This PDF eBook is produced by a third-party. We have requested that the file be made accessible and compliant with the European Accessibility Act (EAA). However, we have not been able to fully verify its compliance with recognized accessibility standards (such as PDF/UA or WCAG). For detailed accessibility information, please refer to the original publisher’s website. If you require an accessible version of this content, please contact accessibilitysupport@springernature.com. We are committed to improving accessibility and will work with the publisher to meet your needs wherever possible.
532 8 |aPublisher contact for further accessibility information: accessibilitysupport@springernature.com
650 0|aInternational law.
650 0|aSports|xLaw and legislation.
650 0|aMarketing.
650 14|aInternational Sports Law.
650 24|aMarketing.
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9789067047920
776 08|iPrinted edition:|z9789067047944
776 08|iPrinted edition:|z9789067048378
830 0|aASSER International Sports Law Series,|x2215-003X
856 40|uhttps://doi.org/10.1007/978-90-6704-793-7
912 |aZDB-2-SHU
912 |aZDB-2-SXLC
950 |aHumanities, Social Sciences and Law (SpringerNature-11648)
950 |aLaw and Criminology (R0) (SpringerNature-43727)
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