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020 |a9783030773335|9978-3-030-77333-5
024 7 |a10.1007/978-3-030-77333-5|2doi
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
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245 10|aPolitical Marketing and Management in the 2020 New Zealand General Election|h[electronic resource] /|cedited by Edward Elder, Jennifer Lees-Marshment.
250 |a1st ed. 2021.
264 1|aCham :|bSpringer International Publishing :|bImprint: Palgrave Macmillan,|c2021.
300 |aXIV, 186 p. 39 illus., 3 illus. in color.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
490 1 |aPalgrave Studies in Political Marketing and Management,|x2946-2622
505 0 |aChapter 1. Introduction: Political Marketing & Management in New Zealand, 2017-2020 -- Chapter 2. Vote Compass 2020 Part 1: Public Views on Policy and Leadership -- Chapter 3. Labour and National’s Market-Orientation in 2020 -- Chapter 4. Communicating Market-Oriented Leadership During the COVID-19 Pandemic -- Chapter 5. Delivering in Government -- Chapter 6. Targeting Party Policies and Target Demographics -- Chapter 7. Targeting in Political Adverts by Major and Minor Parties social media -- Chapter 8. Political Marketing and Management in Practice: The Practitioner Perspectives -- Chapter 9. Conclusion.
520 |aThis book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world. Edward Elder is Professional Teaching Fellow in the Faculty of Arts at the University of Auckland, NewZealand. Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand.
650 0|aElections.
650 0|aMarketing.
650 0|aManagement.
650 0|aCommunication in politics.
650 14|aElectoral Politics.
650 24|aMarketing.
650 24|aManagement.
650 24|aPolitical Communication.
700 1 |aElder, Edward.|eeditor.|4edt|4http://id.loc.gov/vocabulary/relators/edt
700 1 |aLees-Marshment, Jennifer.|eeditor.|0(orcid)0000-0003-2495-379X|1https://orcid.org/0000-0003-2495-379X|4edt|4http://id.loc.gov/vocabulary/relators/edt
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9783030773328
776 08|iPrinted edition:|z9783030773342
830 0|aPalgrave Studies in Political Marketing and Management,|x2946-2622
856 40|uhttps://doi.org/10.1007/978-3-030-77333-5
912 |aZDB-2-POS
912 |aZDB-2-SXPI
950 |aPolitical Science and International Studies (SpringerNature-41174)
950 |aPolitical Science and International Studies (R0) (SpringerNature-43724)