Political Marketing and the 2015 UK General Election [electronic resource] / edited by Darren G. Lilleker, Mark Pack.
Erişim Adresi
ISBN
9781137584403
Dil Kodu
İngilizce
Yer Numarası
DK/20544
Basım Bildirimi
1st ed. 2016.
Yayın Bilgisi
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Fiziksel Niteleme
XI, 151 p. 3 illus., 1 illus. in color. online resource.
Dizi
Palgrave Studies in Political Marketing and Management, 2946-2622
Özet, vb.
This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.
Konu
Communication in politics.
Elections.
Political Communication.
Electoral Politics.
Elections.
Political Communication.
Electoral Politics.
Diğer Yazarlar
Kurum Adı
