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020 |a9781137584403|9978-1-137-58440-3
024 7 |a10.1057/978-1-137-58440-3|2doi
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 4|aJA85-85.2
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245 10|aPolitical Marketing and the 2015 UK General Election|h[electronic resource] /|cedited by Darren G. Lilleker, Mark Pack.
250 |a1st ed. 2016.
264 1|aLondon :|bPalgrave Macmillan UK :|bImprint: Palgrave Macmillan,|c2016.
300 |aXI, 151 p. 3 illus., 1 illus. in color.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
490 1 |aPalgrave Studies in Political Marketing and Management,|x2946-2622
520 |aThis book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.
532 8 |aAccessibility summary: This PDF was produced prior to the implementation of current accessibility best practices. It supports searchable and selectable text. It may or may not include elements such as described non-text content (images, graphs etc), reflowable text or screen reader compatibility. Users with accessibility needs may experience limitations. Please contact us at accessibilitysupport@springernature.com if you require assistance or an alternative format.
532 8 |aNo reading system accessibility options actively disabled
532 8 |aPublisher contact for further accessibility information: accessibilitysupport@springernature.com
650 0|aCommunication in politics.
650 0|aElections.
650 14|aPolitical Communication.
650 24|aElectoral Politics.
700 1 |aLilleker, Darren G.|eeditor.|4edt|4http://id.loc.gov/vocabulary/relators/edt
700 1 |aPack, Mark.|eeditor.|4edt|4http://id.loc.gov/vocabulary/relators/edt
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9781137584397
776 08|iPrinted edition:|z9781349844395
776 08|iPrinted edition:|z9781349844401
830 0|aPalgrave Studies in Political Marketing and Management,|x2946-2622
856 40|uhttps://doi.org/10.1057/978-1-137-58440-3
912 |aZDB-2-POS
912 |aZDB-2-SXPI
950 |aPolitical Science and International Studies (SpringerNature-41174)
950 |aPolitical Science and International Studies (R0) (SpringerNature-43724)