The Political Marketing Game [electronic resource] / by J. Lees-Marshment.
Erişim Adresi
ISBN
9780230299511
Dil Kodu
İngilizce
Yazar
Basım Bildirimi
1st ed. 2011.
Yayın Bilgisi
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011.
Fiziksel Niteleme
XV, 259 p. online resource.
Özet, vb.
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Konu
Comparative government.
Political science.
Elections.
Industries.
Communication.
Comparative Politics.
Political Science.
Electoral Politics.
Industries.
Media and Communication.
Political science.
Elections.
Industries.
Communication.
Comparative Politics.
Political Science.
Electoral Politics.
Industries.
Media and Communication.
Kurum Adı
