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008 151112s2011 xxk| s |||| 0|eng d
020 |a9780230299511|9978-0-230-29951-1
024 7 |a10.1057/9780230299511|2doi
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 4|aJF20-1177
072 7|aJPB|2bicssc
072 7|aPOL009000|2bisacsh
072 7|aJPB|2thema
082 04|a320.3|223
090 |aDK/23705
100 1 |aLees-Marshment, J.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 14|aThe Political Marketing Game|h[electronic resource] /|cby J. Lees-Marshment.
250 |a1st ed. 2011.
264 1|aLondon :|bPalgrave Macmillan UK :|bImprint: Palgrave Macmillan,|c2011.
300 |aXV, 259 p.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
520 |aThe Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
650 0|aComparative government.
650 0|aPolitical science.
650 0|aElections.
650 0|aIndustries.
650 0|aCommunication.
650 14|aComparative Politics.
650 24|aPolitical Science.
650 24|aElectoral Politics.
650 24|aIndustries.
650 24|aMedia and Communication.
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9780230537774
776 08|iPrinted edition:|z9781349359431
776 08|iPrinted edition:|z9781349359448
776 08|iPrinted edition:|z9781137516428
856 40|uhttps://doi.org/10.1057/9780230299511
912 |aZDB-2-PIS
912 |aZDB-2-SXPI
950 |aPalgrave Political & Intern. Studies Collection (SpringerNature-41143)
950 |aPolitical Science and International Studies (R0) (SpringerNature-43724)