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020 |a9780230597617|9978-0-230-59761-7
024 7 |a10.1057/9780230597617|2doi
041 |aeng
049 |aTürk Tarih Kurumu Kütüphanesi
050 4|aHM621-656
072 7|aJHB|2bicssc
072 7|aJFC|2bicssc
072 7|aSOC026000|2bisacsh
072 7|aJHB|2thema
072 7|aJBCC|2thema
082 04|a306|223
090 |aDK/24124
100 1 |aWring, D.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 14|aThe Politics of Marketing the Labour Party|h[electronic resource] /|cby D. Wring.
250 |a1st ed. 2005.
264 1|aLondon :|bPalgrave Macmillan UK :|bImprint: Palgrave Macmillan,|c2005.
300 |aXII, 262 p.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
520 |aThe Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
650 0|aCulture.
650 0|aCommunication in politics.
650 0|aEurope|xPolitics and government.
650 0|aCommunication.
650 0|aPolitical science.
650 0|aMarketing.
650 14|aSociology of Culture.
650 24|aPolitical Communication.
650 24|aEuropean Politics.
650 24|aMedia and Communication.
650 24|aPolitical Science.
650 24|aMarketing.
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9780333689523
776 08|iPrinted edition:|z9780333689530
776 08|iPrinted edition:|z9781349401215
856 40|uhttps://doi.org/10.1057/9780230597617
912 |aZDB-2-PIS
912 |aZDB-2-SXPI
950 |aPalgrave Political & Intern. Studies Collection (SpringerNature-41143)
950 |aPolitical Science and International Studies (R0) (SpringerNature-43724)
