The Religious Dimensions of Advertising [electronic resource] / by T. Sheffield.

Erişim Adresi
Link
ISBN
9780230601406
Dil Kodu
İngilizce
Yer Numarası
DK/26728
Yazar
Sheffield, T.
Basım Bildirimi
1st ed. 2006.
Yayın Bilgisi
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2006.
Fiziksel Niteleme
XVI, 190 p. online resource.
Dizi
Religion/Culture/Critique, 2945-6363
Özet, vb.
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
Konu
Culture __ Study and teaching.
Religion.
Religion __ Philosophy.
Ethnology.
Culture.
Religion and sociology.
Marketing.
Cultural Studies.
Religion.
Philosophy of Religion.
Regional Cultural Studies.
Sociology of Religion.
Marketing.
Kurum Adı
SpringerLink (Online service)
İşlemler