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008 190123s2019 sz | s |||| 0|eng d
020 |a9783319720005|9978-3-319-72000-5
024 7 |a10.1007/978-3-319-72000-5|2doi
041 |aeng
049 |aTürk Dil Kurumu Kütüphanesi
050 4|aP87-96
072 7|aJFD|2bicssc
072 7|aSOC052000|2bisacsh
072 7|aJBCT|2thema
082 04|a302.2|223
090 |aEK/3222
100 1 |aNoam, Eli M.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 10|aMedia and Digital Management|h[electronic resource] /|cby Eli M. Noam.
250 |a1st ed. 2019.
264 1|aCham :|bSpringer International Publishing :|bImprint: Palgrave Macmillan,|c2019.
300 |aXVIII, 479 p. 68 illus., 67 illus. in color.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
505 0 |aI Overview -- 1. Introduction -- 2. The Information Environment -- II Production -- 3. Production Management in Media and Information -- 4. Technology Management in Media and Information Firms -- 5. Human Resource Management for Media and Information Firms -- 6. Financing Media, Information, and Communication -- 7. Intellectual Asset Management -- 8. Managing Law and Regulation -- III Marketing -- 9. Demand and Market Research for Media and Information Products -- 10. Marketing of Media and Information -- 11. Pricing of Media and Information -- 12. Distribution of Media and Information -- IV Feedback Loop -- 13. Accounting in Media and Information Firms -- 14. Strategy Planning in Media and Information Firms -- 15. Concluding Observations.
520 |aBeing a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
650 0|aCommunication.
650 0|aAdvertising media planning.
650 0|aBusiness information services.
650 14|aMedia and Communication.
650 24|aMedia Planning.
650 24|aBusiness Information Systems.
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9783319713441
776 08|iPrinted edition:|z9783319713458
776 08|iPrinted edition:|z9783319719993
856 40|uhttps://doi.org/10.1007/978-3-319-72000-5
912 |aZDB-2-LCM
912 |aZDB-2-SXL
950 |aLiterature, Cultural and Media Studies (SpringerNature-41173)
950 |aLiterature, Cultural and Media Studies (R0) (SpringerNature-43723)