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008 220830s2022 gw | s |||| 0|eng d
020 |a9783658368180|9978-3-658-36818-0
024 7 |a10.1007/978-3-658-36818-0|2doi
041 |aeng
049 |aTürk Dil Kurumu Kütüphanesi
050 4|aHD59-59.6
072 7|aKJSP|2bicssc
072 7|aBUS052000|2bisacsh
072 7|aKJSP|2thema
082 04|a659.2|223
090 |aEK/3235
100 1 |aMarschlich, Sarah.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 10|aCorporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy|h[electronic resource] :|bA Neo-Institutional Public Relations Perspective /|cby Sarah Marschlich.
250 |a1st ed. 2022.
264 1|aWiesbaden :|bSpringer Fachmedien Wiesbaden :|bImprint: Springer VS,|c2022.
300 |aXVIII, 212 p. 5 illus.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
490 1 |aOrganisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement,|x2524-3233
505 0 |a1 Introduction -- 2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations -- 3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy -- 4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy -- 5 Study Context: The Case of the UAE -- 6 Method -- 7 Results -- 8 Discussion -- 9 Conclusion.
506 0 |aOpen Access
520 |aThis Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public. About the Author Dr. Sarah Marschlich is a senior research and teaching associate at the Department of Communication and Media Research (IKMZ), University of Zurich. Her research focuses on public relations, organizational communication, and companies' social and political responsibility communication. In particular, she is interested in investigating the role of the public sphere in constituting organizational perceptions by the public.
650 0|aPublic relations.
650 0|aDiplomacy.
650 0|aCommunication in politics.
650 0|aCommunication|xMethodology.
650 0|aCommunication.
650 0|aCommunication in organizations.
650 14|aPublic Relations.
650 24|aDiplomacy.
650 24|aPolitical Communication.
650 24|aMedia and Communication Methods.
650 24|aMedia Reception and Media Effects.
650 24|aOrganizational and Strategic Communication.
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9783658368173
776 08|iPrinted edition:|z9783658368197
830 0|aOrganisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement,|x2524-3233
856 40|uhttps://doi.org/10.1007/978-3-658-36818-0
912 |aZDB-2-LCM
912 |aZDB-2-SXL
912 |aZDB-2-SOB
950 |aLiterature, Cultural and Media Studies (SpringerNature-41173)
950 |aLiterature, Cultural and Media Studies (R0) (SpringerNature-43723)