The Marketing of Children’s Toys [electronic resource] : Critical Perspectives on Children’s Consumer Culture / edited by Rebecca C. Hains, Nancy A. Jennings.
Erişim Adresi
ISBN
9783030628819
Dil Kodu
İngilizce
Yer Numarası
EK/3338
Basım Bildirimi
1st ed. 2021.
Yayın Bilgisi
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Fiziksel Niteleme
XVII, 304 p. 2 illus. online resource.
İçindekiler Notu
Introduction -- Rebecca C. Hains & Nancy A. Jennings.-SECTION ONE: TOY TRENDS -- 1. Toying with Guns: A Critical Analysis of Play Firearms -- Jody Lynée Madeira, Professor of Law and Louis F Niezer Faculty Fellow, Indiana University Maurer School of Law -- 2. Reclaiming the Livingroom: The Play Value of Grotesque Toys -- Tyler Brunette, Ph.D. student, University of Pittsburgh, the Department of Communication -- 3. Playing with Minimalism: The Promotion of High-End Toys and Childhood Simplicity -- Spring-Serenity Duvall, Associate Professor of Communication, Salem College -- 4. Imported Toys in Indonesia: Parental Consumer Literacy, Purchase Decisions, and Globalization -- Rani Chandra Oktaviani and Fadlin Nur Ichwan, Lecturers, TheLondon School of Public Relations, Jakarta -- SECTION TWO: TOY MARKETING -- 5. Totally Toyetic -- Jonathon Lundy, Ph.D. Candidate, Drexel University -- 6. Unwrapping Toy TV: YouTube Kids and the role of Toy Unboxing and Play Videos -- Kyra Hunting, Assistant Professor, Media Arts and Studies, The University of Kentucky -- 7. Disney Toy Marketing Addresses Latina/os -- Diana Leon-Boys and Angharad N. Valdivia, Research Professor, Institute of Communications Research, University of Illinois at Urbana-Champaign -- 8. A Toy for Thoughtful Parents: Explaining the Rhetorical Origins of the American Public’s Love for LEGO -- Lauren DeLaCruz, Ph.D. Candidate, Rhetoric and Public Culture, Northwestern University -- SECTION THREE: TOYS AND GENDER -- 9. “Smart is the New Cool”: Project MC2 and the Marketing of STEM Lifestyles to Tween Girls -- Avi Santo, Chair, Department of Communications & Theater Arts, Old Dominion University -- 10. Hacking Girl Power: GoldieBlox and Material Rhetoric -- Margeaux Lippman Hoskins, Lecturer, Dutchess Community College, Poughkeepsie, NY -- 11. Toy discourses and gendered roles in “the most gender equal country in the world”: A critical cultural analysis of toy catalogues from 2011-2018 -- Trine Kvidal-Røvik, Associate Professor, Department -- Tourism and Northern Studies, The Arctic University of Norway -- 12. American Girl and the Construction of Masculinity -- Emilie Zaslow, Associate Professor, Pace University, New York -- 13. The Politics of Barbie’s Curvy New Body: Marketing Mattel’s “Fashionista” Line -- Rebecca Hains, Professor of Media and Communication, Salem State University.
Özet, vb.
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Konu
Youth __ Social life and customs.
Communication.
Culture __ Study and teaching.
Consumer behavior.
Youth Culture.
Media Reception and Media Effects.
Cultural Studies.
Consumer Behavior.
Communication.
Culture __ Study and teaching.
Consumer behavior.
Youth Culture.
Media Reception and Media Effects.
Cultural Studies.
Consumer Behavior.
Kurum Adı
Eseri Alıntıla
Referansları kullanmadan önce gözden geçirmeniz ve varsa gerekli düzeltmeleri yapmanız önerilir.
Dijital Kaynak
MARC Görünümü
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245 14|aThe Marketing of Children’s Toys|h[electronic resource] :|bCritical Perspectives on Children’s Consumer Culture /|cedited by Rebecca C. Hains, Nancy A. Jennings.
250 |a1st ed. 2021.
264 1|aCham :|bSpringer International Publishing :|bImprint: Palgrave Macmillan,|c2021.
300 |aXVII, 304 p. 2 illus.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
505 0 |aIntroduction -- Rebecca C. Hains & Nancy A. Jennings.-SECTION ONE: TOY TRENDS -- 1. Toying with Guns: A Critical Analysis of Play Firearms -- Jody Lynée Madeira, Professor of Law and Louis F Niezer Faculty Fellow, Indiana University Maurer School of Law -- 2. Reclaiming the Livingroom: The Play Value of Grotesque Toys -- Tyler Brunette, Ph.D. student, University of Pittsburgh, the Department of Communication -- 3. Playing with Minimalism: The Promotion of High-End Toys and Childhood Simplicity -- Spring-Serenity Duvall, Associate Professor of Communication, Salem College -- 4. Imported Toys in Indonesia: Parental Consumer Literacy, Purchase Decisions, and Globalization -- Rani Chandra Oktaviani and Fadlin Nur Ichwan, Lecturers, TheLondon School of Public Relations, Jakarta -- SECTION TWO: TOY MARKETING -- 5. Totally Toyetic -- Jonathon Lundy, Ph.D. Candidate, Drexel University -- 6. Unwrapping Toy TV: YouTube Kids and the role of Toy Unboxing and Play Videos -- Kyra Hunting, Assistant Professor, Media Arts and Studies, The University of Kentucky -- 7. Disney Toy Marketing Addresses Latina/os -- Diana Leon-Boys and Angharad N. Valdivia, Research Professor, Institute of Communications Research, University of Illinois at Urbana-Champaign -- 8. A Toy for Thoughtful Parents: Explaining the Rhetorical Origins of the American Public’s Love for LEGO -- Lauren DeLaCruz, Ph.D. Candidate, Rhetoric and Public Culture, Northwestern University -- SECTION THREE: TOYS AND GENDER -- 9. “Smart is the New Cool”: Project MC2 and the Marketing of STEM Lifestyles to Tween Girls -- Avi Santo, Chair, Department of Communications & Theater Arts, Old Dominion University -- 10. Hacking Girl Power: GoldieBlox and Material Rhetoric -- Margeaux Lippman Hoskins, Lecturer, Dutchess Community College, Poughkeepsie, NY -- 11. Toy discourses and gendered roles in “the most gender equal country in the world”: A critical cultural analysis of toy catalogues from 2011-2018 -- Trine Kvidal-Røvik, Associate Professor, Department -- Tourism and Northern Studies, The Arctic University of Norway -- 12. American Girl and the Construction of Masculinity -- Emilie Zaslow, Associate Professor, Pace University, New York -- 13. The Politics of Barbie’s Curvy New Body: Marketing Mattel’s “Fashionista” Line -- Rebecca Hains, Professor of Media and Communication, Salem State University.
520 |aThis book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
650 0|aYouth|xSocial life and customs.
650 0|aCommunication.
650 0|aCulture|xStudy and teaching.
650 0|aConsumer behavior.
650 14|aYouth Culture.
650 24|aMedia Reception and Media Effects.
650 24|aCultural Studies.
650 24|aConsumer Behavior.
700 1 |aHains, Rebecca C.|eeditor.|0(orcid)0000-0001-9801-3376|1https://orcid.org/0000-0001-9801-3376|4edt|4http://id.loc.gov/vocabulary/relators/edt
700 1 |aJennings, Nancy A.|eeditor.|4edt|4http://id.loc.gov/vocabulary/relators/edt
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9783030628802
776 08|iPrinted edition:|z9783030628826
776 08|iPrinted edition:|z9783030628833
856 40|uhttps://doi.org/10.1007/978-3-030-62881-9
912 |aZDB-2-LCM
912 |aZDB-2-SXL
950 |aLiterature, Cultural and Media Studies (SpringerNature-41173)
950 |aLiterature, Cultural and Media Studies (R0) (SpringerNature-43723)
001 840240
003 TR_AnAIT
005 20260715041117
007 cr nn 008mamaa
008 210330s2021 sz | s |||| 0|eng d
020 |a9783030628819|9978-3-030-62881-9
024 7 |a10.1007/978-3-030-62881-9|2doi
041 |aeng
049 |aTürk Dil Kurumu Kütüphanesi
050 4|aHQ793-799.2
050 4|aGN483-484
072 7|aJFC|2bicssc
072 7|aJFSP2|2bicssc
072 7|aSOC047000|2bisacsh
072 7|aJBCC|2thema
072 7|aJBSP2|2thema
082 04|a306.083|223
090 |aEK/3338
245 14|aThe Marketing of Children’s Toys|h[electronic resource] :|bCritical Perspectives on Children’s Consumer Culture /|cedited by Rebecca C. Hains, Nancy A. Jennings.
250 |a1st ed. 2021.
264 1|aCham :|bSpringer International Publishing :|bImprint: Palgrave Macmillan,|c2021.
300 |aXVII, 304 p. 2 illus.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
505 0 |aIntroduction -- Rebecca C. Hains & Nancy A. Jennings.-SECTION ONE: TOY TRENDS -- 1. Toying with Guns: A Critical Analysis of Play Firearms -- Jody Lynée Madeira, Professor of Law and Louis F Niezer Faculty Fellow, Indiana University Maurer School of Law -- 2. Reclaiming the Livingroom: The Play Value of Grotesque Toys -- Tyler Brunette, Ph.D. student, University of Pittsburgh, the Department of Communication -- 3. Playing with Minimalism: The Promotion of High-End Toys and Childhood Simplicity -- Spring-Serenity Duvall, Associate Professor of Communication, Salem College -- 4. Imported Toys in Indonesia: Parental Consumer Literacy, Purchase Decisions, and Globalization -- Rani Chandra Oktaviani and Fadlin Nur Ichwan, Lecturers, TheLondon School of Public Relations, Jakarta -- SECTION TWO: TOY MARKETING -- 5. Totally Toyetic -- Jonathon Lundy, Ph.D. Candidate, Drexel University -- 6. Unwrapping Toy TV: YouTube Kids and the role of Toy Unboxing and Play Videos -- Kyra Hunting, Assistant Professor, Media Arts and Studies, The University of Kentucky -- 7. Disney Toy Marketing Addresses Latina/os -- Diana Leon-Boys and Angharad N. Valdivia, Research Professor, Institute of Communications Research, University of Illinois at Urbana-Champaign -- 8. A Toy for Thoughtful Parents: Explaining the Rhetorical Origins of the American Public’s Love for LEGO -- Lauren DeLaCruz, Ph.D. Candidate, Rhetoric and Public Culture, Northwestern University -- SECTION THREE: TOYS AND GENDER -- 9. “Smart is the New Cool”: Project MC2 and the Marketing of STEM Lifestyles to Tween Girls -- Avi Santo, Chair, Department of Communications & Theater Arts, Old Dominion University -- 10. Hacking Girl Power: GoldieBlox and Material Rhetoric -- Margeaux Lippman Hoskins, Lecturer, Dutchess Community College, Poughkeepsie, NY -- 11. Toy discourses and gendered roles in “the most gender equal country in the world”: A critical cultural analysis of toy catalogues from 2011-2018 -- Trine Kvidal-Røvik, Associate Professor, Department -- Tourism and Northern Studies, The Arctic University of Norway -- 12. American Girl and the Construction of Masculinity -- Emilie Zaslow, Associate Professor, Pace University, New York -- 13. The Politics of Barbie’s Curvy New Body: Marketing Mattel’s “Fashionista” Line -- Rebecca Hains, Professor of Media and Communication, Salem State University.
520 |aThis book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
650 0|aYouth|xSocial life and customs.
650 0|aCommunication.
650 0|aCulture|xStudy and teaching.
650 0|aConsumer behavior.
650 14|aYouth Culture.
650 24|aMedia Reception and Media Effects.
650 24|aCultural Studies.
650 24|aConsumer Behavior.
700 1 |aHains, Rebecca C.|eeditor.|0(orcid)0000-0001-9801-3376|1https://orcid.org/0000-0001-9801-3376|4edt|4http://id.loc.gov/vocabulary/relators/edt
700 1 |aJennings, Nancy A.|eeditor.|4edt|4http://id.loc.gov/vocabulary/relators/edt
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9783030628802
776 08|iPrinted edition:|z9783030628826
776 08|iPrinted edition:|z9783030628833
856 40|uhttps://doi.org/10.1007/978-3-030-62881-9
912 |aZDB-2-LCM
912 |aZDB-2-SXL
950 |aLiterature, Cultural and Media Studies (SpringerNature-41173)
950 |aLiterature, Cultural and Media Studies (R0) (SpringerNature-43723)
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