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020 |a9789811363436|9978-981-13-6343-6
024 7 |a10.1007/978-981-13-6343-6|2doi
041 |aeng
049 |aTürk Dil Kurumu Kütüphanesi
050 4|aPN851-884
072 7|aDS|2bicssc
072 7|aLIT020000|2bisacsh
072 7|aDSM|2thema
082 04|a809|223
090 |aEK/3889
100 1 |aSulaiman, M. Zain.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 10|aTranslation and Tourism|h[electronic resource] :|bStrategies for Effective Cross-Cultural Promotion /|cby M. Zain Sulaiman, Rita Wilson.
250 |a1st ed. 2019.
264 1|aSingapore :|bSpringer Nature Singapore :|bImprint: Springer,|c2019.
300 |aXV, 223 p. 20 illus., 11 illus. in color.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
505 0 |aPart I Translating Tourism Promotion: Theoretical Considerations -- 1 Understanding tourist motivation and industry persuasion -- 2 Tourism promotional materials -- 3 Tourism promotional materials across languages and cultures -- 4 Tackling the tourism translation challenge: A Cultural-Conceptual Approach -- Part II Application and Evaluation of CCT: The Case of English-Malay -- 5 Cultural profiling for translation purposes -- 6 Translating tourism landscapes: From nature to urban -- 7 Translating performancescapes: From gazing to doing -- 8 Translating stylescapes: From tourism to anti-tourism -- 9 Applying and evaluating the CCT model in the industry -- 10 Towards best practices in TPM translation.
520 |aThis book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
650 0|aComparative literature.
650 0|aTranslating and interpreting.
650 0|aCulture|xStudy and teaching.
650 14|aComparative Literature.
650 24|aLanguage Translation.
650 24|aCultural Studies.
700 1 |aWilson, Rita.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9789811363429
776 08|iPrinted edition:|z9789811363443
776 08|iPrinted edition:|z9789811363450
856 40|uhttps://doi.org/10.1007/978-981-13-6343-6
912 |aZDB-2-LCM
912 |aZDB-2-SXL
950 |aLiterature, Cultural and Media Studies (SpringerNature-41173)
950 |aLiterature, Cultural and Media Studies (R0) (SpringerNature-43723)