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020 |a9783658357313|9978-3-658-35731-3
024 7 |a10.1007/978-3-658-35731-3|2doi
041 |aeng
049 |aTürk Dil Kurumu Kütüphanesi
050 4|aPN4699-5650
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072 7|aKNTJ|2bicssc
072 7|aLAN008000|2bisacsh
072 7|aJBCT4|2thema
082 04|a070.4|223
090 |aEK/4538
100 1 |aHooffacker, Gabriele.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 10|aOnline journalism|h[electronic resource] :|bCopywriting and conception for the internet. A handbook for training and practice /|cby Gabriele Hooffacker.
250 |a1st ed. 2022.
264 1|aWiesbaden :|bSpringer Fachmedien Wiesbaden :|bImprint: Palgrave Macmillan,|c2022.
300 |aXII, 191 p. 17 illus.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
505 0 |aThe profession: activities and fields of work -- The medium -- Online users -- Hypertext and storyboard -- Forms of presentation and multimodal formats -- Participative forms and formats -- The law -- Education and training -- Technical terms.
520 |aThe handbook provides tips and practical guidance on copywriting for the Internet and intranet, moving images and podcasts, social networks and communities, forms and formats of the medium, and content management processes. How does one become an online journalist? Where do online journalists work? What do they need to know: journalistic craft, Internet skills, online law? How do you write teasers? How do you integrate user activities? What role do audio and video play in the cross-media web offering? How do you ensure that your content is found (search engine optimization)? This book is a translation of an original German 5th edition Online-Journalismus by Gabriele Hooffacker, published by Springer VS, imprint of Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The content The profession: activities and fields of work.- The medium.- Online users.- Hypertext and storyboard.- Presentation forms and multi-modal formats.- Participative forms and formats.- The law.- Training and further education.- Technical terms. The target groups Journalists Graduates and lecturers in academies and journalism schools Young professionals Lecturers and students at universities The author Gabriele Hooffacker founded the Journalism Academy in Munich and is professor for the teaching area "media-adequate content preparation" at the University of applied sciences Leipzig.
650 0|aJournalism.
650 0|aJournalism|xAuthorship.
650 14|aDigital Journalism.
650 24|aNews Journalism.
650 24|aWriting and Reporting.
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9783658357306
776 08|iPrinted edition:|z9783658357320
856 40|uhttps://doi.org/10.1007/978-3-658-35731-3
912 |aZDB-2-LCM
912 |aZDB-2-SXL
950 |aLiterature, Cultural and Media Studies (SpringerNature-41173)
950 |aLiterature, Cultural and Media Studies (R0) (SpringerNature-43723)