The Flight into Strategic Ambiguity [electronic resource] : Strategic Communication Between Ambiguity and Clarity / by Olaf Hoffjann.
Erişim Adresi
ISBN
9783658470531
Dil Kodu
İngilizce
Yer Numarası
EK/3119
Yazar
Basım Bildirimi
1st ed. 2025.
Yayın Bilgisi
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Palgrave Macmillan, 2025.
Fiziksel Niteleme
XII, 209 p. 24 illus. online resource.
İçindekiler Notu
Introduction -- Strategic Communication between Clarity and Ambiguity Focus -- The Explosion of Societal Ambiguity -- Ambiguity Mirror Public Sphere and the Ambiguity Driver Journalism -- The Double Flight of Organizations -- Dimensions of Strategic Clarity and Ambiguity -- An Alternative Perspective: Ambiguous Practices as a Play -- Consequences of Strategic Ambiguity -- Oscillating Society.
Özet, vb.
This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This special quality of vagueness allows companies to talk about the relevance of ESG or governments to promise stability and prosperity without fully committing themselves, disappointing no one and securing every freedom. This book describes in detail the diverse practices of ambiguous strategic communication – and its opposite, strategic clarity – with many examples. For academics, it offers a detailed framework for describing and researching strategic ambiguity. For PR practitioners, it provides a toolbox for the use of strategic ambiguity. Lastly, it provides journalists with a means of recognizing and criticizing questionable strategic ambiguity. This book is a translation of the original German edition “Die Flucht in die Ambiguität”. The translation was done with the help of an artificial intelligence machine translation tool. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. The Author Olaf Hoffjann, Prof. Dr., has been Professor of Communication Science, in particular Organizational Communication and Public Relations, at the Otto Friedrich University of Bamberg since 2019. He previously held a professorship at Ostfalia University (2011-2019) and at the Mediadesign University in Berlin (2006-2011). His research focuses on political communication, consulting communication, public relations and public affairs.
Konu
Communication in organizations.
Communication in politics.
Journalism.
Communication.
Information theory.
Organizational and Strategic Communication.
Political Communication.
Journalism.
Media and Communication Theory.
Communication in politics.
Journalism.
Communication.
Information theory.
Organizational and Strategic Communication.
Political Communication.
Journalism.
Media and Communication Theory.
Kurum Adı
Eseri Alıntıla
Referansları kullanmadan önce gözden geçirmeniz ve varsa gerekli düzeltmeleri yapmanız önerilir.
Dijital Kaynak
MARC Görünümü
LEADER 05115nam a22006615i 4500
001 843018
003 TR_AnAIT
005 20260715031712
007 cr nn 008mamaa
008 250207s2025 gw | s |||| 0|eng d
020 |a9783658470531|9978-3-658-47053-1
024 7 |a10.1007/978-3-658-47053-1|2doi
041 |aeng
049 |aTürk Dil Kurumu Kütüphanesi
050 4|aHD30.3-.36
072 7|aKJP|2bicssc
072 7|aGTC|2bicssc
072 7|aBUS007000|2bisacsh
072 7|aKJP|2thema
072 7|aGTC|2thema
082 04|a658.45|223
090 |aEK/3119
100 1 |aHoffjann, Olaf.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 14|aThe Flight into Strategic Ambiguity|h[electronic resource] :|bStrategic Communication Between Ambiguity and Clarity /|cby Olaf Hoffjann.
250 |a1st ed. 2025.
264 1|aWiesbaden :|bSpringer Fachmedien Wiesbaden :|bImprint: Palgrave Macmillan,|c2025.
300 |aXII, 209 p. 24 illus.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
341 0 |bTable of contents navigation|2onix
341 0 |bSingle logical reading order|2onix
341 0 |bShort alternative textual descriptions|2onix
341 0 |bUse of color is not sole means of conveying information|2onix
341 0 |bUse of high contrast between text and background color|2onix
341 0 |bNext / Previous structural navigation|2onix
341 0 |bAll non-decorative content supports reading without sight|2onix
347 |atext file|bPDF|2rda
505 0 |aIntroduction -- Strategic Communication between Clarity and Ambiguity Focus -- The Explosion of Societal Ambiguity -- Ambiguity Mirror Public Sphere and the Ambiguity Driver Journalism -- The Double Flight of Organizations -- Dimensions of Strategic Clarity and Ambiguity -- An Alternative Perspective: Ambiguous Practices as a Play -- Consequences of Strategic Ambiguity -- Oscillating Society.
520 |aThis book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This special quality of vagueness allows companies to talk about the relevance of ESG or governments to promise stability and prosperity without fully committing themselves, disappointing no one and securing every freedom. This book describes in detail the diverse practices of ambiguous strategic communication – and its opposite, strategic clarity – with many examples. For academics, it offers a detailed framework for describing and researching strategic ambiguity. For PR practitioners, it provides a toolbox for the use of strategic ambiguity. Lastly, it provides journalists with a means of recognizing and criticizing questionable strategic ambiguity. This book is a translation of the original German edition “Die Flucht in die Ambiguität”. The translation was done with the help of an artificial intelligence machine translation tool. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. The Author Olaf Hoffjann, Prof. Dr., has been Professor of Communication Science, in particular Organizational Communication and Public Relations, at the Otto Friedrich University of Bamberg since 2019. He previously held a professorship at Ostfalia University (2011-2019) and at the Mediadesign University in Berlin (2006-2011). His research focuses on political communication, consulting communication, public relations and public affairs.
532 8 |aAccessibility summary: This PDF does not fully comply with PDF/UA standards, but does feature limited screen reader support, described non-text content (images, graphs), bookmarks for easy navigation and searchable, selectable text. Users of assistive technologies may experience difficulty navigating or interpreting content in this document. We recognize the importance of accessibility, and we welcome queries about accessibility for any of our products. If you have a question or an access need, please get in touch with us at accessibilitysupport@springernature.com.
532 8 |aNo reading system accessibility options actively disabled
532 8 |aPublisher contact for further accessibility information: accessibilitysupport@springernature.com
650 0|aCommunication in organizations.
650 0|aCommunication in politics.
650 0|aJournalism.
650 0|aCommunication.
650 0|aInformation theory.
650 14|aOrganizational and Strategic Communication.
650 24|aPolitical Communication.
650 24|aJournalism.
650 24|aMedia and Communication Theory.
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9783658470524
776 08|iPrinted edition:|z9783658470548
856 40|uhttps://doi.org/10.1007/978-3-658-47053-1
912 |aZDB-2-LCM
912 |aZDB-2-SXL
950 |aLiterature, Cultural and Media Studies (SpringerNature-41173)
950 |aLiterature, Cultural and Media Studies (R0) (SpringerNature-43723)
001 843018
003 TR_AnAIT
005 20260715031712
007 cr nn 008mamaa
008 250207s2025 gw | s |||| 0|eng d
020 |a9783658470531|9978-3-658-47053-1
024 7 |a10.1007/978-3-658-47053-1|2doi
041 |aeng
049 |aTürk Dil Kurumu Kütüphanesi
050 4|aHD30.3-.36
072 7|aKJP|2bicssc
072 7|aGTC|2bicssc
072 7|aBUS007000|2bisacsh
072 7|aKJP|2thema
072 7|aGTC|2thema
082 04|a658.45|223
090 |aEK/3119
100 1 |aHoffjann, Olaf.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 14|aThe Flight into Strategic Ambiguity|h[electronic resource] :|bStrategic Communication Between Ambiguity and Clarity /|cby Olaf Hoffjann.
250 |a1st ed. 2025.
264 1|aWiesbaden :|bSpringer Fachmedien Wiesbaden :|bImprint: Palgrave Macmillan,|c2025.
300 |aXII, 209 p. 24 illus.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
341 0 |bTable of contents navigation|2onix
341 0 |bSingle logical reading order|2onix
341 0 |bShort alternative textual descriptions|2onix
341 0 |bUse of color is not sole means of conveying information|2onix
341 0 |bUse of high contrast between text and background color|2onix
341 0 |bNext / Previous structural navigation|2onix
341 0 |bAll non-decorative content supports reading without sight|2onix
347 |atext file|bPDF|2rda
505 0 |aIntroduction -- Strategic Communication between Clarity and Ambiguity Focus -- The Explosion of Societal Ambiguity -- Ambiguity Mirror Public Sphere and the Ambiguity Driver Journalism -- The Double Flight of Organizations -- Dimensions of Strategic Clarity and Ambiguity -- An Alternative Perspective: Ambiguous Practices as a Play -- Consequences of Strategic Ambiguity -- Oscillating Society.
520 |aThis book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This special quality of vagueness allows companies to talk about the relevance of ESG or governments to promise stability and prosperity without fully committing themselves, disappointing no one and securing every freedom. This book describes in detail the diverse practices of ambiguous strategic communication – and its opposite, strategic clarity – with many examples. For academics, it offers a detailed framework for describing and researching strategic ambiguity. For PR practitioners, it provides a toolbox for the use of strategic ambiguity. Lastly, it provides journalists with a means of recognizing and criticizing questionable strategic ambiguity. This book is a translation of the original German edition “Die Flucht in die Ambiguität”. The translation was done with the help of an artificial intelligence machine translation tool. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. The Author Olaf Hoffjann, Prof. Dr., has been Professor of Communication Science, in particular Organizational Communication and Public Relations, at the Otto Friedrich University of Bamberg since 2019. He previously held a professorship at Ostfalia University (2011-2019) and at the Mediadesign University in Berlin (2006-2011). His research focuses on political communication, consulting communication, public relations and public affairs.
532 8 |aAccessibility summary: This PDF does not fully comply with PDF/UA standards, but does feature limited screen reader support, described non-text content (images, graphs), bookmarks for easy navigation and searchable, selectable text. Users of assistive technologies may experience difficulty navigating or interpreting content in this document. We recognize the importance of accessibility, and we welcome queries about accessibility for any of our products. If you have a question or an access need, please get in touch with us at accessibilitysupport@springernature.com.
532 8 |aNo reading system accessibility options actively disabled
532 8 |aPublisher contact for further accessibility information: accessibilitysupport@springernature.com
650 0|aCommunication in organizations.
650 0|aCommunication in politics.
650 0|aJournalism.
650 0|aCommunication.
650 0|aInformation theory.
650 14|aOrganizational and Strategic Communication.
650 24|aPolitical Communication.
650 24|aJournalism.
650 24|aMedia and Communication Theory.
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9783658470524
776 08|iPrinted edition:|z9783658470548
856 40|uhttps://doi.org/10.1007/978-3-658-47053-1
912 |aZDB-2-LCM
912 |aZDB-2-SXL
950 |aLiterature, Cultural and Media Studies (SpringerNature-41173)
950 |aLiterature, Cultural and Media Studies (R0) (SpringerNature-43723)
Materyaller
Depodan talep edilen materyal sadece kütüphane içerisinde kullanılmaktadır.
Materyal dışarıya ödünç verilmemektedir.
Materyal dışarıya ödünç verilmemektedir.
