Personalized News Communication and Media Trust in the Modern Era [electronic resource] / by Kirsten Johnson, Burton St. John III.
Erişim Adresi
ISBN
9783031753640
Dil Kodu
İngilizce
Yer Numarası
EK/4661
Yazar
Basım Bildirimi
1st ed. 2025.
Yayın Bilgisi
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2025.
Fiziksel Niteleme
XVI, 209 p. 31 illus., 30 illus. in color. online resource.
İçindekiler Notu
Chapter1.Introduction -- Chapter2.The Personalization of News, Credibility, and Trust -- Chapter3.The Tenets of Journalism -- Chapter4.The Erosion of Media Credibility and Rebuilding Trust Through Personalization -- Chapter5.The Customization of News -- Chapter6.Social Media and Personalization -- Chapter7.Interacting with the Audience through News Comment Sections -- Chapter8.Engaged Journalism and Personalized Content -- Chapter9.Personalized Communication and the Role of Public Relations -- Chapter10.The Perceived Credibility of Public Relations Material as News on Social Media -- Chapter11.Corporate Social Advocacy and the News.-Conclusion.
Özet, vb.
This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news. The book examines tactics such as the use of transparency cues in stories, responsiveness to audience comments, and disclosing personal information to consumers. It also addresses the challenges of news personalization, including how messaging from vested interests may also be seen by audiences as personalized news. In an age when individuals are increasingly determining their own ecology of news sources, this book offers a unique perspective on an emerging area of news customization and personalization.
Konu
Journalism.
Public relations.
News Journalism.
Digital Journalism.
Public Relations.
Public relations.
News Journalism.
Digital Journalism.
Public Relations.
Diğer Yazarlar
Kurum Adı
