LEADER 04755nam a22006975i 4500
001 843185
003 TR_AnAIT
005 20260715032647
007 cr nn 008mamaa
008 250706s2025 si | s |||| 0|eng d
020 |a9789819675838|9978-981-96-7583-8
024 7 |a10.1007/978-981-96-7583-8|2doi
041 |aeng
049 |aTürk Dil Kurumu Kütüphanesi
050 4|aP87-96
072 7|aJFD|2bicssc
072 7|aSOC052000|2bisacsh
072 7|aJBCT|2thema
082 04|a302.2|223
090 |aEK/6328
100 1 |aSlutskiy, Pavel.|eauthor.|4aut|4http://id.loc.gov/vocabulary/relators/aut
245 10|aGlobal Communication|h[electronic resource] :|bPlanning Global PR Campaigns /|cby Pavel Slutskiy.
250 |a1st ed. 2025.
264 1|aSingapore :|bSpringer Nature Singapore :|bImprint: Springer,|c2025.
300 |aXI, 176 p. 8 illus., 6 illus. in color.|bonline resource.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
341 0 |bPDF/UA-1|2onix
341 0 |bTable of contents navigation|2onix
341 0 |bSingle logical reading order|2onix
341 0 |bShort alternative textual descriptions|2onix
341 0 |bUse of color is not sole means of conveying information|2onix
341 0 |bUse of high contrast between text and background color|2onix
341 0 |bNext / Previous structural navigation|2onix
341 0 |bAll non-decorative content supports reading without sight|2onix
347 |atext file|bPDF|2rda
505 0 |aChapter 1. The Global Communication Project -- Chapter 2. Globalisation and Communication -- chapter 3. Global Virtual Teams -- Chapter 4. Global Communication Brief -- Chapter 5. External Environment Analysis.
520 |aThis textbook equips students with essential media and communication skills for today’s interconnected world. Developed as a key companion text for the Global Communication Project (GlobCom), an initiative spanning five continents, the book presents the key concepts that underpin effective communication on a global scale and guides the reader through project development, covering cross-cultural communication processes and virtual collaboration dynamics. In today’s rapidly evolving global communication landscape, professionals with expertise in global public relations (PR) are in high demand. For students looking to develop their global PR competences, the GlobCom Project offers an authentic experience aligned with industry expectations and is a platform for related courses to draw from. This textbook provides both theoretical and practical material to enhance students’ learning experience, and serves as a valuable resource for lecturers and advanced undergraduate and graduate students in the media, marketing communication, and PR fields. By offering insights into the complexities of international communication, it helps aspiring and current professionals become skilled and globally aware in their approach to global communication. .
532 8 |aAccessibility summary: This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation, keyboard-friendly links and forms and searchable, selectable text. We recognize the importance of accessibility, and we welcome queries about accessibility for any of our products. If you have a question or an access need, please get in touch with us at accessibilitysupport@springernature.com. Please note that a more accessible version of this eBook is available as ePub.
532 8 |aNo reading system accessibility options actively disabled
532 8 |aPublisher contact for further accessibility information: accessibilitysupport@springernature.com
650 0|aCommunication.
650 0|aPublic relations.
650 0|aDiversity in the workplace.
650 0|aCommunication in politics.
650 0|aCommunication in organizations.
650 0|aIntercultural communication.
650 14|aMedia and Communication.
650 24|aPublic Relations.
650 24|aCross-Cultural Management.
650 24|aPolitical Communication.
650 24|aCorporate Communication.
650 24|aIntercultural Communication.
710 2 |aSpringerLink (Online service)
773 0 |tSpringer Nature eBook
776 08|iPrinted edition:|z9789819675821
776 08|iPrinted edition:|z9789819675845
776 08|iPrinted edition:|z9789819675852
856 40|uhttps://doi.org/10.1007/978-981-96-7583-8
912 |aZDB-2-LCM
912 |aZDB-2-SXL
950 |aLiterature, Cultural and Media Studies (SpringerNature-41173)
950 |aLiterature, Cultural and Media Studies (R0) (SpringerNature-43723)